Prophet's new report, Making Culture Pop, offers a guide on how create cultures that energize employees and unlock uncommon growth. Read the full report. #CultureChange #Leadership #FutureOfWork #GrowthMindset #UncommonGrowth prophet.smh.re/7Eu

Does branding still matter in the age of AI? Absolutely — and now more than ever. Building on insights from Prophet's global research, with a closer look at the trends brand leaders in Asia must keep in mind in the wake of AI disruption. prophet.smh.re/7H0

Marketing’s new mandate is here - and it’s bigger than marketing. CEOs want brand to drive enterprise growth, and CMOs are stepping up. Discover the six components of a modern brand engine fueling real impact. #CMOAgenda #UncommonGrowth prophet.smh.re/7H2

Real AI transformation starts with culture = not technology. In Chief Executive Magazine, Paul Teuton shares why CEOs must align AI with purpose, people and strategy to unlock its true potential. Read more: #AItransformation #HumanCenteredAI prophet.smh.re/7IN

Want to be a CMO? Get comfortable with paradox. From urgency vs. strategy to pressure vs. grace, modern marketing leadership is all about balancing opposites. Read more. prophet.smh.re/7IP

CMOs know GenAI is changing marketing—but how do you lead, not just keep up? Prophet’s new GenAI maturity model is your roadmap to real growth. Read now: Rethinking Marketing Maturity in the Age of GenAI. #MarketingTransformation #GrowthStrategy prophet.smh.re/7IQ

So excited to see my partner in crime and friend Peter Dixon join our Prophet Asia team. Those of you that know Peter, know that he will bring his incredible experiences, a unique perspective on shaping the future of brand and experience: prophet.smh.re/7Ie

In our latest Uncommon Growth Leaders feature, I sat down with the CEO & CMO of Personify Health to talk category creation, integration & purpose-led brand building. A masterclass in aligned leadership. Read more: #UncommonGrowth #CMOLeadership prophet.smh.re/7Io

Exciting news: We’ve launched the AI Accelerator Network with partners like Aaru, consumr.ai, Jasper & Quilt.AI, helping clients unlock growth with responsible, actionable AI. Learn more: prophet.smh.re/7JD

When brand and culture align, credibility becomes your unfair advantage. This article shows why treating them as one system—not separate strategies—is key to building trust, inspiring teams & driving uncommon growth. #UncommonGrowth #Leadership #brand prophet.smh.re/7JF

ChatGPT could soon be the daily hub of consumers’ digital lives. Our Prophet team explores 3 ways generative AI will reshape brand engagement. Read more: #AI #ConsumerExperience #OpenAI prophet.smh.re/7JR

ChatGPT could soon be the daily hub of consumers’ digital lives. Our Prophet team explores 3 ways generative AI will reshape brand engagement. Read more: #AI #ConsumerExperience #OpenAI prophet.smh.re/7Jo

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How can CMOs strike the right balance between brand and demand? Fred Ehle shares how Rocket Mortgage evolved from lead-gen machine to full-funnel powerhouse in Prophet’s Uncommon Growth series. A must-read for modern growth leaders. #CMO #BrandStrategy prophet.smh.re/7KE

Prophet’s Scott Davis interviews Piedmont CMO Douwe Bergsma on how to turn brand into a data-driven growth engine. Leverage his insights to identify where you can deploy similar levers to drive measurable impact in your organization. prophet.smh.re/7KL

The CMO Guide for Marketing in 2026 prophet.smh.re/7KN

2025 brought big wins, tough resets and culture-shaping moments. Scott Davis’ annual Brand Winners & Losers highlights the signals marketers need for the year ahead. If you’re focused on relevance and growth, this roundup is a must-read. prophet.smh.re/7KQ

CEO confidence in marketing is eroding, shrinking CMO tenure, tighter budgets, rising pressure to prove impact. Prophet's Scott Davis outlines 6 fundamentals CMOs must master now to rebuild credibility with CEOs and reassert marketing as a #growth driver. prophet.smh.re/7KZ