Marketing should be held accountable for downfunnel conversions. When it is, #LeadGeneration stops meaning different things to different people. Read this 🎉FREE guide🎉 to find our recommended best practices on defining the stages of Lead Generation: bit.ly/3Mv5JwB

A data-driven view of your ICP that everyone can buy into is critical. But how can you get there? Primer's Head of Sales Adam Rutkowski laid out a step-by-step process: bit.ly/3XYklXS #demandgeneration #B2B #B2Bmarketing #GTM #targeting

As your company and #GTM motion matures you have to unlock new types of data to fuel your funnel. How do you evolve? You have to understand the challenges and how to overcome them. Learn everything you need to know about #B2B #marketing data in 2023: bit.ly/3GWct3f

Here are 2 ways to leverage data for 1:1 targeting: 1. Combine datasets from the best-in-class #B2B data providers to expand your reach into your #ICP. 2. Combine multiple identity resolution providers to improve channel matching and remove the constraints of each channel.

The importance of #targeting individuals, not just accounts, in marketing strategies is often overlooked. Are you ready to create personalized and effective marketing campaigns? Learn more: sayprimer.com #B2Bmarketing #B2Btargeting #GrowthMarketing

By leveraging B2B data enrichment, marketers gain valuable insights that allows them to optimize their resources by focusing on the channels and strategies that are most likely to deliver results. #B2Btargeting #B2Bmarketing #GrowthMarketing #6sense #marketing

Why is targeted #marketing so important for #B2B growth marketers? It all comes down to numbers: ❇️ The competition for B2B executives’ attention is growing. ❇️ Not only is it harder, but it’s also more expensive. ❇️ Your tactics need to be multichannel and diverse.

Performance marketing, if run properly, can be the engine that drives business growth. Here's how Air cut Its CPL in half and increased MQL volumes by 34%: bit.ly/433lIHc #GrowthMarketing #B2B #B2Bmarketing #B2Btargeting #leadgen

Optimizing Facebook Ads for Continuous Engagement: The 2-Week Rotation Strategy #FacebookAds #EngagementStrategy #ContentRotation #B2BMarketing #AlgorithmOptimization #FacebookAlgorithm #ContinuousEngagement #MarketingTips #DigitalAdvertising #CampaignOptimization

B2B marketers often overlook Facebook, but the problem isn’t Facebook—it’s the approach. To succeed, focus on: Mobile-first conversions Cross-device measurement Targeting on a B2C channel Rethink your strategy, and unlock Facebook's B2B potential. #B2BMarketing #DigitalMarketing

Navigating Privacy Changes: The Retargeting Revolution 🚀 Cookie blockers are shrinking your pixel-based retargeting audiences. Here's how to fill the gap with reverse IP retargeting using Koala + Primer. #Retargeting #DigitalPrivacy #CookieLess #ABM #MarTech

How Do We Drive Deal Sizes Up Insights from a Snowy Friday⛷️❄️ #DealValue #BusinessGrowth #SalesInsights #ValueMetrics #FridayThoughts #CustomerUnderstanding #RevenueStrategy #EffectiveCommunication #SkiSeason

The CEO of People Data Labs explains why B2B companies can NOT rely solely on 1st party data. Check out the full interview here: sayprimer.com/blog/2025-go-t… #ThirdPartyData #DataProviders #DataAcquisition #BusinessIntelligence #FirstPartyData

B2B is an afterthought in AdTech because $$ is in B2C, where 1st-party data & targeting are simpler. For B2B, that doesn't cut it. So we built Primer. I joined EIC’s podcast—hear how we’re rewriting B2B. #B2BMarketing #AdTech #MarketingStrategy #CustomerAcquisition

Is Your Headcount Data REALLY Accurate? Nope. There actually isn't a single source of truth for headcount data, let alone revenue. Check it out here: sayprimer.com/blog/2025-go-t… #DataAccuracy #MarketingData #DataAnalysis #BusinessIntelligence

Privilege of Getting Discovered shouldn't be exclusive to consumer products. Here's how B2B can get the same rights: Check it out: shorturl.at/w1oJF #DataPrivacy #BrowserChoices #OnlineTracking #PersonalizedAds #B2BMarketing #DigitalAdvertising #TargetedAds

Leveraging Holdout Groups in Audiences to Bridge Mobile <> Desktop Divide #MarketingStrategies #DigitalMarketing #SocialMediaMarketing #InstagramMarketing #MetaAds #B2BMarketing #AttributionModeling #MarketingAnalytics #MobileMarketing #MarketingTips

Here's a simply 3 step approach to stop paying for junk clicks in unbranded search (Takes ~15 min in Primer)

Enterprise deals stall when Finance, Legal, or Procurement don’t see your value. Connect Salesforce/HubSpot to Primer → sync open opps, map the full buying committee, auto-push to LinkedIn & more. Keep influencers warm, approvals fast. Reply “Guide” for the steps.

Click-based attribution isn’t proof your marketing works—it’s a proxy. That’s why we’ve been quietly building something special into Primer. We’re baking holdout groups into every audience so you can measure causal impact without manual experiments. #ROAS #MarketingAnalytics