This can't be topped I'm afraid. A perfectly timed N'Zogbia at the end as well.

A couple of weeks ago I asked whether crypto sponsorships were making a comeback. Today, Chiliz, the company behind the Socios fan tokens, has launched an agency to broker them... sportspromedia.com/sponsorship-ma…

After breaking more records in Paris, Simone Biles is the most marketable athlete of 2024. Here, with the help of the 27-year-old's agent and others who have worked closely with the American gymnast over the years, is an explanation of why: sportspromedia.com/insights/featu…

Fifa finally has its first sponsor for next year's Club World Cup and has leveraged an old relationship to get it. Chinese brand Hisense, which sponsored the 2018 and 2022 World Cups, will be an official partner of the tournament and have its TVs integrated across the event.

News: It's been more than a year since SURJ struck its first deal by spending a reported $100m on the PFL, but the company's CEO told me the Saudi fund hopes to close its next sports investments "in the next couple of months" sportspro.com/news/saudi-ara…

Monday: Disney's Fubo deal paves the way for Venu Sports launch. Friday: ESPN, Fox and WBD pull the plug on the whole thing. What a peculiar experiment this has all been.

Unrivaled has the stars, the investment and the primetime broadcast coverage, but could it reshape the landscape of women's sports? I've been speaking to commissioner Micky Lawler about how the league became big business without even playing a game: sportspro.com/insights/analy…

Centralised sponsorships and a significant investment in digital and player-led content are part of Premiership Rugby’s plans to appeal to new audiences and commercial partners. The league would also consider overseas games if the opportunity arose: sportspro.com/news/premiersh…

The Zak Crawley effect.

Q: What do four IPL teams, Tom Brady and the CEO of Google have in common? A: English cricket Here's a guide to who has bought which team in The Hundred, as well as a breakdown of the financial windfall generated for the game: sportspro.com/insights/analy…

O2 announced as the headline sponsor of Baller League, which feels like a strong endorsement for an influencer-led startup sports property. Kings League has been successful in attracting big brands so will be interesting to see if other "traditional" sponsors now follow.

Just doesn't look like something that will ever exist outside of a rendering.

Presumably we get a point for this? #cpfc

Is it a bird? Is it a plane? No, it's Saudi Arabia's Public Investment Fund:

Qualifying for Europe has been brilliant fun so far.

Mannnn