Sadhguru Academy
@SadhguruAcademy
Sadhguru Academy focuses on cultivating leadership as an innate and intuitive process – by integrating external skill sets with tools for inner well-being.
ID:2840974083
http://isha.co/insight 22-10-2014 08:06:19
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'Branding is the outcome...we've never set out to create brands. Brands were built over time...the most important thing is purpose.' Swami Sukhada and Sashank Venkat from Isha Foundation share the inside journey behind #RallyforRivers and #SaveSoil campaigns at #BrandInsight24
'Persuasion is logic plus magic. There has to be logic in what you want to do, what you want to communicate, but there has to be magic in how you do it. That's a potent combination. One without the other just doesn't work.' Bobby Pawar at #BrandInsight24
'Stories exist everywhere. The question is: are you surfacing them or not? Sweeter water comes from deeper wells, so go deep.' Ameen Haque from Storywallahs held a gripping session, demonstrating what it means to be a stellar storyteller and how to be one! #brandinsight24
“When someone asks what is your market size? I say unlimited. If I can help people start businesses, that is never ending...purpose has always been enabling entrepreneurship, helping people start-up, & ofcourse scale.” Vishesh Khurana, Shiprocket Co-Founder at #brandinsight24
“There is a light bulb moment that happens when you get to a really heartwarming, true, human, emotional insight.” Krishnan Subramanian, Disruption Consulting dives deep into 'human insight' & how that is the key to building a lasting connection with the customer. #brandinsight24
'It is really important that your brand and your organization purpose are one. Otherwise it can be confusing & disingenuous.' Atika Malik, Strategic Advisory Partner to founders & CEOs, emphasizes on moving from What to How to Why to arrive at purposeful branding #brandinsight24
The 3rd annual ‘Brand Insight’ begins with a bang as 66 participants from across businesses arrive at the Isha Yoga Center. Our facilitator, Anisha Motwani, kicks off Day 1 by emphasizing the importance of purposeful branding. #purpose #branding #innovation #brandinsight24