We are proud to be part of the Railsr success story in 2022 and beyond. After having raised over $100 million Railsr (ex Railsbank) - a Saari client - revealed the company rebrand at Money20/20. #fintech #financialtechnology #embeddedfinance

According EMARKETER research, TikTok US is set to surpass user time spent on the platform compared to YouTube in '22 with revenue forecasted to surpass that of Youtube's in '24. TikTok already shot past FB & IG. #socialmedia #tiktok #GenZ emarketer.com/content/tiktok…

The Ada Lovelace Institute reviewed current research on people's perspectives and experiences in relation to data and data-driven technologies to answer the question: what does the UK public think about data regulation? tinyurl.com/2p98w5sr #DataRegulation #DataEthics #Data

Saari worked with TIVIA ry, to build and launch tech news digital media platform, IT Insider. The process involved developing the ItInsider brand which would then be utilised to create, optimise, and publish the ItInsider.fi media platform and website.

Saari worked with Diamond Motors, a leading Mitsubishi dealership, to help them facilitate and accelerate their digital transformation considering sales development, CRM and marketing. Full Case Study: tinyurl.com/3vher8zh #StrategicMarketing #DigitalSales

The Digital Markets Act (DMA) and the Digital Services Act (DSA) in Europe will impose stringent restrictions on how major tech companies such as Apple, Amazon, Alphabet, and Meta handle competition and online content. Full Axios article here: tinyurl.com/mr35za63 #BigTech

Year on year it's becoming increasingly laborious to gauge the validity of information found on the Internet, with a sharp rise in levels of #FakeNews and censorship. Read the full article here: tinyurl.com/yh69rmzk #OnlineCensorship #FakeNews #Misinformation

Boost Your Marketing & Digital Sales Skills in Fintech! Join us on the 25 August as Saari Founder & CEO explores creative MarCom & Digital Sales in Fintech & Financial Services, in partnership with HelsinkiFintechFarm. Sign up to the webinar here: tinyurl.com/bdd3u27k #MarCom

Do you have an amazing product / service but struggle to create demand? Join us to boost your #digitalsales & #marketing skills in this FREE webinar designed to help #fintechs and other #financialservice companies Read more & sign up 👉 lnkd.in/d8uyC2Tb Saari Ltd.

The The Verge report on Google’s first attempt to truly transform their core search product, moving away from a blank box and towards a more visual, and interactive interface. tinyurl.com/2nrazcd4 #AI #Google #Misinformation #GoogleSearch #UXDesign #UX #VisualSearch

The digital advertising industry has grown so accustomed to working with inflated numbers that few are willing to unmask the fake clicks powering large swathes of the online economy. Read the full WIRED article here: tinyurl.com/2fppd6zk #adfraud #bots #tech #faketraffic

Saari was brought in as part of the digital marketing and strategy team, to lead Railsr’s digital marketing and amplify brand and offering in embedded finance. Find out more about our work with Railsr here: saari.co.uk/projects/railsr #DemandGeneration #DigitalSalesDevelopment

From the fediverse and algorithmic transparency, to encrypted DMs and content moderation, TechCrunch dives into how open-source is shaping Twitter's future Read the full TechCrunch article here: tinyurl.com/mwxxas82 #twitter #opensource #decentralizednetwork #ethicalai

Meta faces $414M GDPR fine for collecting users' personal data without consent. Ruling could introduce opt-out system, potentially costing billions in revenue, serving as a reminder for ad companies to prioritize data privacy. Insider Intelligence article here: tinyurl.com/45he6h7h

We look into InsiderIntelligence's dive into the future of AI’s role in the digital marketing landscape, from bottom-of-the-funnel marketing and CX, to serious privacy concerns. Our recommended read visit: tinyurl.com/vnpxpm8v #AIinMarketing #AIPrivacy #AIChallenges #AI

TikTok is expanding its labels that identify Government and state-affiliated media to outlets in over 40 markets, including the UK & much of Europe, the US, Canada, France, Japan and China. Read the full article here: tinyurl.com/vnpxpm8v

Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Insider Intelligence explores new data & insights moving into 2023 Full Article: tinyurl.com/367re2s8

Four noteworthy ways ChatGPT and other generative AI tools can be used to improve your marketing: ✔️ Repurposing Content ✔️ Personalising Content ✔️ Creating High-Ranking Content ✔️ Testing Variable Content Full article: tinyurl.com/55527p98 #AI #ChatGPT #ContentMarketing

"The term 'AI' has lost its meaning," says The New Yorker. We couldn't agree more. Let's focus on the capabilities of algorithms and models instead of the buzzword. Understanding their limitations can help us better achieve our marketing goals. Read more: tinyurl.com/m4fbdfjs

We're proud to be a part of Expereo's rebranding campaign! As a top provider of global connectivity solutions, they've taken a creative approach with design agency This is fst to stand out in the B2B telecoms industry. Thrilled to continue our prospering partnership! #Expereo