Rural areas mark the next frontier for the fitness industry’s growth, the challenge is getting the model right PureGym GLL t.lei.sr/T0Lf8N

UK’s new super-council commits £47.9m to health and wellbeing Mark Tweedie Alliance Leisure @brimhamsactive @GT3_architects t.lei.sr/T0PWTd

Beneficial effects of exercise may be driven in part by the immune system says Harvard Medical School study t.lei.sr/T0RCdX

Obesity is holding back the UK’s economic growth and will only get worse without government intervention says Tony Blair Institute for Global Change t.lei.sr/T0RLBl

Pocket Rocket ventures into the training market with new Academy t.lei.sr/T0zCQC

Top fitness trends from around the world now revealed in American College of Sports Medicine Worldwide Survey of Fitness Trends t.lei.sr/T0zGb7

HCM call to action: the fitness industry could make a massive difference to the quality of life of stroke survivors. Are you ready to step up? t.lei.sr/T17BFr

Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds, which provide Polar’s biosensing capabilities for the first time outside of their own products. Sennheiser @PolarGlobal t.lei.sr/T17FY2

Industry veteran, Martyn Allison @grobykid says solving the social care crisis would free councils from a crushing financial burden and free up cash for leisure t.lei.sr/T19bt8

Huafa Snow World in Shenzhen, China, envisioned by architecture firm 10 Design, is expected to have the largest indoor ski slope in the world when it opens in 2025 10 Design Egis 10SB t.lei.sr/T1FwB5

Research by Savanta UK for ukactive shows the January health club rush goes deeper than new year’s resolutions – 78 per cent of Brits join a health club to manage their mental wellbeing. t.lei.sr/T1Gl65

Calls for subsidised memberships to leisure centres from Active Insight following 2023 Moving Communities survey t.lei.sr/T1J789