Yo! We're back with a new episode of Beats & Billboards hosted by GODBODY This time, Tyler, The Creator & Dave Free of pgLang are part of Bottega Veneta’s newest campaign, “Craft is our Language.”  youtu.be/WJxBfzZQfyc

Tyler, The Creator & Dave Free of pgLang are in Bottega Veneta’s new creative campaign, “Craft is Our Language.” I did a breakdown of the campaign along with some lessons brands can learn from it for SNOBHOP Check it out below! youtube.com/watch?v=WJxBfz…

🚨 On July 12th, music producer Dijon Stylez is coming to Stankonia Studios to give a workshop on music production! Learn from him how he secured some of his biggest placements, approaches songwriting & producing, and much more. Ticket link: eventbrite.com/e/the-amp-sess…

Doechii is the star of Samsung's new creative campaign, “One the Edge.” For episode 26 of our series Beats & Billboards, our friend GODBODY breaks down the campaign, along with some lessons brands can learn from it. Check it out below! youtu.be/LwR0CVxmOlA

In the year 2000, BET dropped a gem that would forever change the landscape of music and Black culture: 106 & Park. If you've ever wondered what made the show so iconic, we talk about it in our weekly newsletter. #BETAwards READ HERE: snobhop.substack.com/p/106-and-park…

There are TV shows, and there are cultural institutions. Rap City was the latter. Whether you were around for it or just know the clips online—tap in, reminisce, and let's talk about it. #BETAwards READ HERE: snobhop.substack.com/p/the-legacy-o…

After months of work, my work, For Black Men Who Need Therapy and Never Got It, is available for purchase on Amazon! Copy you one and share it with all the men in your life. amazon.com/Black-Men-Need…

This month is Black Music Month and Men’s Mental Health month, so for today’s edition of the SNOBHOP newsletter we asked our friend GODBODY to pen a piece about Hip-hop’s relationship with Mental Health. Check it out! Link: open.substack.com/pub/snobhop/p/…

This is culturally inappropriate. The newest edition of the SNOBHOP newsletter is about the incredible album rollout for The Clipse new album. Let God Sort Em Out. Check it out now! READ HERE: open.substack.com/pub/snobhop/p/…

In the latest edition of the SNOBHOP Newsletter, me and the crew talked about a West Coast staple from the 90s: K-Swiss, and how they’re making their stamp on the culture with new creatives and a renewed direction. Hit the link below to give it a read! open.substack.com/pub/snobhop/p/…

#LetGodSortEmOut is out now! Check out our breakdown of The Clipse album Rollout from a few weeks ago.

New Edition of the SNOBHOP newsletter is live! In this edition, we talk about Chance The Rapper's new album "Star Line" and the power of a consistent brand. Y'all know the vibes! Hit the link below to give it a read. READ HERE: open.substack.com/pub/snobhop/p/…

Gunna is not just reshaping his career; he’s showing brands how to change the narrative in real-time. So, for this edition of the SNOBHOP newsletter, we dive into some of the tenets that surround reshaping a brand’s narrative. Check it out! READ HERE: snobhop.substack.com/p/the-wunna-re…

YoungBoy is selling out arenas across the country, and while that may be surprising to so some, he’s got one of the strongest fanbases in all of music. This week we talk about the one and only NBA Youngboy. Check it out! 🙏🏾 READ HERE: snobhop.substack.com/p/the-rise-of-…

After 7 years, Cardi B is back with her new album, and in just a few weeks, she was able to drum up anticipation like she never left. This week's newsletter is a breakdown of the campaign. Hit the link to give it a read! 🙏🏾 READ HERE: snobhop.substack.com/p/how-cardi-b-…

Saucony x Westside = a Dope collab with a dope marketing campaign. We break it down w/ our homie GODBODY

Druski "doesn't miss" on his sketches bc he understands human behavior on another level, and finds the universal in the specific. We pulled this essay from the SNOBHOP archives showing what we can learn from him: snobhop.substack.com/p/what-druski-…

In 1986, Dragon Ball premiered in Japan. In the year since, it’s grossed over $40 billion, making it one of the highest-grossing IP franchises. In this edition of our newsletter, we talk about the legacy of DBZ. Read here: snobhop.substack.com/p/how-dragon-b…