Three high-impact workshops. Two days of transformative learning. Over 90 communcations professionals. On June 5th and 6th, SCoRe conducted a series of workshops on AI for PR in Sri Lanka, in association with Public Relations Association of Sri Lanka . These sessions explored how Artificial Intelligence

Rethink what you know—critical thinking is more than facts and formulas. It’s about questioning, analyzing, and forming your own perspective in a world full of information. Ready to challenge your mind? Read more: scoreindia.org/blog/critical-…

Relationships with journalists are vital for effective PR and this blog unpacks why it takes time, trust and consistency to build strong bonds—like remembering birthdays, thoughtful pitching, media rounds and patience to win big coverage. Read More: scoreindia.org/blog/relations…

Meet the Future of PR: Abhijit Singh Rawat For Abhijit, choosing a career wasn’t about ticking boxes — it was about finding purpose. With a background in humanities and a passion for communication, he was searching for a field that blended creativity with strategy. That’s when

How do PR and corporate communications amplify each other? From aligning internal messaging to shaping public perception, both functions strengthen organisational reputation and engagement. A unified strategy means clearer communication, stronger trust, and better business

Why do some ideas stick while others fade? This review of Made to Stick breaks down what makes messages memorable. Simplicity, storytelling, and emotion turn good ideas into unforgettable ones. A must-read for communicators. 🔗 [scoreindia.org/blog/made-stic…]

Meet the Future of PR: Chaarutha Arabind From a childhood surrounded by books to leading communication for university clubs, Chaarutha always knew that communication wasn’t just about expression — it was about connection. A graduate in Communication and Media, Psychology from

Meet the Future of PR: Shrimoyee Sur From writing heartfelt blog posts to leading digital campaigns with intention, Shrimoyee always believed that communication isn’t just about what’s said — but why and how it’s said. A graduate in Journalism and Mass Communication from Shri

Domino’s turned criticism into a comeback. 🍕 How? Radical honesty, recipe overhaul & tech upgrades. A masterclass in brand crisis recovery. Read more: scoreindia.org/blog/dominos-p…

PR isn’t just for big brands. Startups and small businesses can win trust, visibility, and growth with the right PR strategies. Here’s how to get started 👉 [scoreindia.org/blog/what-are-…]

Meet the Future of PR: Poshita Jain From corporate law to communication strategy, Poshita’s journey is anything but typical — and that’s exactly what makes it powerful. With a B.Com (Hons) and a foundation in Company Secretaryship from IIS University, Jaipur,

Meet the Future of PR: Divyangna Mehrotra From science labs to social feeds, Divyangna’s journey into Public Relations proves that passion often finds us in unexpected ways. A B.Sc. Microbiology graduate from Delhi University’s Institute of Home Economics,

How did Red Bull turn a space jump into one of the greatest experiential marketing campaigns ever? From zero ads to 52M+ views—here’s how they rewrote the rules of brand storytelling. Read the full breakdown: [scoreindia.org/blog/campaign-…]

Meet the Future of PR: Shreya Roy Choudhury From filming stories that mattered to managing communities that sparked change, Shreya Roy Choudhury has always believed in the power of meaningful communication. A Communication Studies graduate from Mount Carmel College, Bengaluru,

When a single incident spirals into global outrage, what can brands learn? Explore the United Airlines Flight 3411 case and discover key lessons in reputation management every comms student should know. Read the full case study 👉 [scoreindia.org/blog/united-ai…]

How did Paper Boat turn rainy-day nostalgia into a campaign that touched hearts and funded education? A brilliant case study in emotional branding you can't miss. Read the full story here: [scoreindia.org/blog/paper-boa…]

Meet the Future of PR: Suvadeep Mukherjee A Journalism and Mass Communication student at THK Jain College, Kolkata, Suvadeep found his calling in Public Relations through his lifelong interest in storytelling, perception, and influence. For him, it wasn’t about kings and

An inspiring day of ideas, insights, and innovation! School of COmmunications & REputation was proud to facilitate a dynamic knowledge-sharing session between the talented Social Media students from the UniSC University of the Sunshine Coast and the brilliant minds at Godrej

How can a healthcare brand spark a national conversation on identity, empathy, and parenting? Explore the iconic Vicks #TouchOfCare (2019) PR campaign case study that redefined purpose-driven storytelling. Read the full story 👇 [scoreindia.org/blog/pr-campai…]