Typewolf is how an "SEO" website should feel. Clear craft, care and quality throughout. 👏 to the founder Jeremiah Shoaf. typewolf.com/google-fonts

SEOs should follow this recent acquisition: The New York Times acquired The Athletic and it now lives on the /athletic/ subfolder, just like Wirecutter. The redirect happened in May. It's early, but as expected there has been a short-term drop in traffic.

Programmatic SEO w/ Ex-Zapier, Ex-Zillow Lead 🎙️ • Ideal rollout strategy • Common mistakes made • Is there a minimum word count? • When programmatic is right for you Full podcast w/ Matt Bowers: siegemedia.com/strategy/progr…

This August marks 12 years of Siege Media. We don't make it to this milestone without the many people who have helped us get here. Whether you've engaged with our content, sent us business, or otherwise just supported us over the years, thank you. Hope to see you at year 13!

To improve your SEO content performance, focus on this: Make sure that more than 2% of your homepage links lead to your content hub. Ideally, aim for 5%+. In our analysis of client performance across 50+ brands, the highest performers were almost always at 2%+. The homepage

🎉 We’re thrilled to welcome Ross Hudgens (Ross Hudgens) to #CMSEO2024! With a track record of excellence, Ross founded Siege Media, making the Inc. 5000 and earning accolades as one of Inc's Best Workplaces. From his expertise in SEO and content marketing to his investments

Marketers, proprietary data is your secret weapon. Keyword-driven blog posts that reference first-party data have: - 83% more traffic value - 51% more traffic - and 34% more links For details on Siege's approach, check out our podcast with VP of Content Marketing Emily

The AI mindset: do more with less. Also the AI mindset: Let’s publish 50,000 pages and do less with more.

Update: now doing 274,000+ visits/month.

Where most SEO work falls flat: Great design. But good design changes how people understand & navigate your pages. At Siege, we pair technical knowledge + optimized copy with great imagery for top results. Check out our favorite designs of the summer:

SaaS marketers, chasing page one rankings for “best [KW] software”? We analyzed GA4 data across 70+ pages and found 3 key features of top performers: • Brief "What is [blank]?” section • "Best for [blank]" ToC descriptions • Simple UX: Large fonts, less whitespace

Include your marketing team’s visuals in PR pitches. Cision’s 2024 State of Media Report highlights that journalists favor pitches with multimedia. Include images, infographics, videos, etc. to boost your chances of getting your story picked up.

I'm excited to be speaking at the best SEO conference in the US - BrightonSEO! The conference is November 19th and 20th, and I'll be bringing forward many data-driven lessons from executing SEO-led content for over 12 years to my session.

Marketers: 1st party data can boost your results by 83%. But it can also be hard to get. Here are 6 ways to improve survey response rates:

"Do you know a Reddit mod?" is the new "Do you know a Wikipedia mod?" Mods are editing high-ranking posts and injecting affiliate site links. They are also susceptible to bribes. Unpaid mods + lucrative results = bad combo. larslofgren.com/reddit-marketi…

Was this the "Review Site Update"? The most recent Core Update seemed to target 3rd party review sites. Every one I'm looking at is showing major declines.

An incredible B2B SEO panel is coming up 9/12 with Clearscope! Three elite strategists: Gaetano DiNardi Benji Hyam JH Scherck (and me) will be talking everything 2024+ B2B SEO. Excited to chop it up with this group. Register here: clearscope.io/webinars/ask-m…

Increasingly seeing that SEO performance is tied directly to product-market fit, where previously it had the potential to be decoupled. If you don't see brand search growing significantly relative to the market, search is going to struggle or eventually correct.

Is Brand Authority the new Domain Authority? First time seeing Moz's new metric. Instinct reaction, but liking it a lot so far for evaluating potential SEO performance. moz.com/brand-authorit…