Catch our CEO Will Critchlow in conversation with Ross Hudgens of Siege Media - full conversation in thread:

Without knowing it, our podcast has been taken over by the Critchlow brothers. Who's next in the Critchlow family tree? Two great pods with each, found on your listening / watching network of choice!

First time I've seen ChatGPT reference videos:

We grew our YouTube subscriber rate by 150% with one simple change: We stopped marketing Siege Media and started marketing our podcast. Why? People don’t follow companies. They follow people, or personified brands like shows, podcasts, or creators.

Do you know what KOB Analysis is?

Reddit is quietly becoming a search engine. I’m seeing the equivalent of AI Overviews in Reddit search results for the first time.

Google just announced earnings. Sundar: "Search delivered double-digit revenue growth, and our new features, like AI Overviews and AI Mode, are performing well."

I present, Google's dying search business:

Here's low-hanging fruit for "Reddit SEO": Include Reddit share buttons on your content section. If you're creating data studies or news worthy of sharing, having the priming via a share button may encourage organic user submissions on the network.

Here's how I'd think about communicating and driving performance for click-less prompts on LLMs: Establish prompts that matter for transactional categories of the business. Use prompt volume estimates (i.e. through Profound) to make sure you're picking prompts with

GEO is just SEO, but if you could only rank first. If you’re competing for first, you’re going to be slightly better on all attributes on average. That's why we're seeing citation studies showing slightly more freshness and structure for the winners on average.

Fight about it all we want, GEO as a naming convention is something that’s starting to stick. Yes, it is a subcategory of SEO, not something completely different. But it has a name and we’d be remiss not to lean into that as marketers.

We implemented an engagement-focused dropdown over an SEO-focused one and engagement went through the roof. Bounce rate improved by 6% and views per visit improved by 7%. It’s super early, but search/LLM traffic is also up ~6% in the same period.

Reasonable prediction here: Google may merge their “surfaces” at next May’s developer conference. This paced approach mirrors the slow rollout of AI Overviews.

I've talked to dozens of CMOs over the past month and the trend is clear: pessimism about whether their current agency "gets" GEO. Highlighted below, the growth in searches are unlikely to be new demand -- it's hesitation about whether or not someone's current vendor "gets" it.

Siege Media just turned 13. Earlier this week, we received a high quality lead from work we did ten years ago. Still pushing like day one!