We are changing our name from Xpertly to Rocksalt.ai Xpertly is for experts, but it was hard to spell & got lost in “expert” noise. Rocksalt = signifies the same salt-of-the earth people but has room for expansion also. Plus, it is a stronger trademark :) Like it?

Hi folks - testing out an idea in this image. Thoughts?

Delighted to announce Rocksalt's $3.5M seed funding from Arif Janmohamed, Brian Rothenberg, Gokul Rajaram, Mike Volpe, and several other amazing investors. We're reinventing Inbound marketing so your SMB can influence buyers before they ask AI for answers.

Announcement in Crunchbase news: news.crunchbase.com/ai/rocksalt-se…. Thanks Mary Ann Azevedo!

Incredible team tackling the right problem at the right time. We (Lightspeed) are incredibly honored to partner with Arjun Moorthy, Anita Moorthy and Ajoy Sojan as they rethink what enterprise and inbound marketing looks like in an AI-first world.

→ Rocksalt AI, an agentic AI platform that aims to help B2B companies establish credibility in relevant professional online communities. Cc: Co-Founders Ajoy Sojan, @AnitaMoorthy, and Arjun Moorthy

See how Rocksalt is helping Tamr, Inc build influence via its experts spending just 10 minutes per day.

Congratulations to Rocksalt AI & sibling founders Arjun Moorthy, Anita Moorthy & Ajoy Sojan on their $3.5M seed round! The round was led by Lightspeed with participation from defy.vc, enabling their expansion into online communities. #AI #StartupFunding

Here's everything that happened in AI X Marketing recently👇 (save for later): 1. Hall raises $2M for AI search marketing – Building AI tools to adapt SEO beyond Google. Impact: Helps small businesses stay discoverable as AI-driven search reshapes SEO. 2. Rocksalt AI secures

Check out my latest article: How to Build LinkedIn Thought Leadership That Drives Business in 2025 linkedin.com/pulse/how-buil… via LinkedIn