Rob Percival (@rob_percival_) 's Twitter Profile
Rob Percival

@rob_percival_

Author of 'The Meat Paradox'. Head of Food Policy @SoilAssociation. Agroecology, Food Systems, Sustainable Diets. Views my own. linktr.ee/rob_percival_

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linkhttps://rob-percival.com/ calendar_today21-07-2013 07:36:43

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Rob Percival (@rob_percival_) 's Twitter Profile Photo

Donald Trump has said he will 'Make America Healthy Again' (MAHA) - his team is promising to tackle ultra-processed foods and promote Regen farming. Do I think that's a good thing? NOPE. Here's why - 🧵

Soil Association (@soilassociation) 's Twitter Profile Photo

Ultra-processed food manufacturers lobbied the Government to backtrack on plans to back price promotions on minimally processed foods Sign our petition soilassociation.co/TTHTB Full The Guardian story here theguardian.com/society/ng-int…

Soil Association (@soilassociation) 's Twitter Profile Photo

👏🎉Following the launch of our #WholeTruthCampaign, leading food & health orgs have written an open letter to SOS Health & Social Care, Wes Streeting, demanding urgent action to make healthy, minimally processed foods more accessible & affordable Read👉soilassociation.org/news/2025/may/…

👏🎉Following the launch of our #WholeTruthCampaign, leading food &amp; health orgs have written an open letter to SOS Health &amp; Social Care, <a href="/wesstreeting/">Wes Streeting</a>, demanding urgent action to make healthy, minimally processed foods more accessible &amp; affordable

Read👉soilassociation.org/news/2025/may/…
Chris van Tulleken 🏳️‍🌈 (@doctorchrisvt) 's Twitter Profile Photo

The Guardian piece yesterday on UPF industry lobbying revealed the tip of a very dirty iceberg. Hats off to the @soilassociation for the investigation - please sign their petition demanding the government respond 👇 act.soilassociation.org/the-whole-trut…

Milli Hill (@millihill) 's Twitter Profile Photo

Gunter Kuhnle Rob Percival Soil Association Food, Farming and Countryside Commission I've written a new book about UPF and there is a huge amount of data. I'm not silencing anyone or profiting from sensation etc. I'm a mum of 3 and a writer and I painstakingly researched it. 🤷‍♀️

Milli Hill (@millihill) 's Twitter Profile Photo

The countdown is on...my next non-fiction, Ultra Processed Women, will be published on July 3rd! If you want to learn more about ultra processed food and its impact on women's bodies - and lives - then do please preorder it today from any good bookseller! amazon.co.uk/Ultra-Processe…

Association of Directors of Public Health (ADPH) (@adphuk) 's Twitter Profile Photo

Everyone, regardless of where they live or how much money they earn, should have access to affordable healthy food and drink. 👀Read our response➡️bit.ly/4jjc6jr

Soil Association (@soilassociation) 's Twitter Profile Photo

🙏 @CharlotteLynch @lbc for having us to talk about our #TheWholeTruth campaign Do you agree with us that this is outrageous? If you want change, please sign our petition ✍️ soilassociation.co/44T671n Full LBC interview (49mins21secs)👉 soilassociation.co/43oyFNz

British Dietetic Association (@bda_dietitians) 's Twitter Profile Photo

A disappointing U-turn from the government on its push for ‘minimally processed’ and more nutritious food promotions in supermarkets, following lobbying by big food firms, reports The Guardian. A campaign run by the Soil Association is urging a rethink. theguardian.com/society/ng-int…

Soil Association (@soilassociation) 's Twitter Profile Photo

🔊If you want to know (who wouldn't?!) what it sounds like when you take audio recordings from soil & use them to create music... then have a listen to this open.spotify.com/album/2Av6GNki… Thanks to One Minute Briefs ⏱️ & GAS™ Music for the collab 💚🌱Healthy soil = healthy food & people

Si Lodge (@silodge) 's Twitter Profile Photo

"Straight Outta Compost" One Minute Briefs ⏱️ Brief // Create posters that promote the @GasIsMusic #SoilSamples music album whilst highlighting the importance of how healthy soil leads to healthy food and healthy people… Soil Association

"Straight Outta Compost"

<a href="/OneMinuteBriefs/">One Minute Briefs ⏱️</a> Brief //  Create posters that promote the @GasIsMusic #SoilSamples music album whilst highlighting the importance of how healthy soil leads to healthy food and healthy people… <a href="/SoilAssociation/">Soil Association</a>
RSPB (@natures_voice) 's Twitter Profile Photo

70% of UK land is farmed. If we want nature to recover, this is where it happens. Farmers like James Rebanks are already doing it – farming with wildlife, not against it. But without proper funding, we risk losing it all. Rachel Reeves: increase funding, grow our future.

Milli Hill (@millihill) 's Twitter Profile Photo

OK so it's time for me to start mentioning my forthcoming book a bit relentlessly until you all buy it. 😆 The countdown is on to publication 3rd July! It's about how our modern food systems particularly damage women. Pre-order a copy from any bookseller! amazon.co.uk/Ultra-Processe…

Kenny Torrella (@kennytorrella) 's Twitter Profile Photo

I was deeply moved from hearing and reading the stories of slaughterhouse workers' struggles with PTSD and other mental health challenges. I think you will be too: vox.com/future-perfect…

First Steps Nutrition Trust (@1stepsnutrition) 's Twitter Profile Photo

bbc.co.uk/news/articles/… nice advocacy success - we first asked for this in 2023 in our UPF report. It’s about time the NHS gave explicit recommendations on commercial baby & toddler foods. Now for meaningful enforced regulations!

Chris van Tulleken 🏳️‍🌈 (@doctorchrisvt) 's Twitter Profile Photo

The FIFA Club World Cup starts this week with Coca-Cola as a main sponsor. The evidence that fizzy drinks do harm is overwhelming - and the players are no more likely to consume them as a source of athletic energy than they are to light up a cigarette at half-time. My piece in