
Rob Percival
@rob_percival_
Author of 'The Meat Paradox'. Head of Food Policy @SoilAssociation. Agroecology, Food Systems, Sustainable Diets. Views my own. linktr.ee/rob_percival_
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https://rob-percival.com/ 21-07-2013 07:36:43
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Ultra-processed food manufacturers lobbied the Government to backtrack on plans to back price promotions on minimally processed foods Sign our petition soilassociation.co/TTHTB Full The Guardian story here theguardian.com/society/ng-int…


👏🎉Following the launch of our #WholeTruthCampaign, leading food & health orgs have written an open letter to SOS Health & Social Care, Wes Streeting, demanding urgent action to make healthy, minimally processed foods more accessible & affordable Read👉soilassociation.org/news/2025/may/…



Gunter Kuhnle Rob Percival Soil Association Food, Farming and Countryside Commission I've written a new book about UPF and there is a huge amount of data. I'm not silencing anyone or profiting from sensation etc. I'm a mum of 3 and a writer and I painstakingly researched it. 🤷♀️




A disappointing U-turn from the government on its push for ‘minimally processed’ and more nutritious food promotions in supermarkets, following lobbying by big food firms, reports The Guardian. A campaign run by the Soil Association is urging a rethink. theguardian.com/society/ng-int…


check out this new 'meat facts' report from The Food Foundation foodfoundation.org.uk/publication/me…


🔊If you want to know (who wouldn't?!) what it sounds like when you take audio recordings from soil & use them to create music... then have a listen to this open.spotify.com/album/2Av6GNki… Thanks to One Minute Briefs ⏱️ & GAS™ Music for the collab 💚🌱Healthy soil = healthy food & people

"Straight Outta Compost" One Minute Briefs ⏱️ Brief // Create posters that promote the @GasIsMusic #SoilSamples music album whilst highlighting the importance of how healthy soil leads to healthy food and healthy people… Soil Association


70% of UK land is farmed. If we want nature to recover, this is where it happens. Farmers like James Rebanks are already doing it – farming with wildlife, not against it. But without proper funding, we risk losing it all. Rachel Reeves: increase funding, grow our future.




