Is there any compliment more powerful than worth more than I paid for it? Yes 🥹 “[M]asterpiece … Worth at least 2-4x what I paid for it”

“Just keep doing what you’ve been doing. It worked before. Why wouldn’t it work again?” That’s what the instinctive part of 🧠 our tells us. But … what got you where you are, won’t get you where you want to be.

This. Full stop. No apologies. +100 page Guide + full Growth Map template + 30-days of free access to Statlas to power the whole thing bit.ly/3PzAZZU

Robust data + automation = profitable spending 💰 Whether you’re currently transitioning or already full-throttle, here are 10 best practices to ensure you get max benefits from Google’s PMax. 🧵

Attention CMOs preparing for another terrible meeting with the executive team! We’ve been working like crazy over the last few months to condense *everything* we’ve learned about building a (leadership-friendly) growth plan into one guide. Here are three key takeaways:

Recommended especially if business + finance are less familiar to you: x.com/CommnThreadCo/… Business is a math game as much as it is a hiring game.

Time to share more... Here's a thread on what we have tapped into:

You can now OPTIMIZE for LTV with Facebook Ads 🤯 Let me show you how, and give you some real data on what the early results have been...

Have You Signed Up For The DTC Index? Our subscriber-only database of ecommerce benchmarks across 27 key metrics, including Revenue, Spend, MER, aMER and CAC broken down by industry vertical. Price is going up to $99/mo... tomorrow! Subscribe here: bit.ly/3Jtxc0c

These are a ton of fun and provide so much value to entrepreneurs at all levels. Come check out Taylor Holiday dropping wisdom bombs tomorrow at 10am PT. Register here: bit.ly/3To0GQy

If you are spend <$50k/month on Meta Ads, you need to: 1. Be running ads yourself. In most cases, don't outsource to an agency yet. 2. Join ADmission from Common Thread Collective. It's the single best starting place to learn ecom & ads in the universe (like the guy who just DM'd me).

Your YouTube Ads are performing 342% better than Google is reporting in its dashboard for your DTC brand. That's the headline result from a meta analysis of 190 incrementality tests conducted by Olivia Kory's team at Haus Analytics. Olivia and I worked through the details of

By popular demand, we’re opening up a 2nd Q4 prep mastermind cohort. Access to CTC staff via Slack, bi-weekly Mastermind calls, plus a built for you Q4 growth plan. DM me for pricing details ASAP if you are interested.

If tariffs have impacted your COGS, don't set your Q4 budgets without watching this...

"Your system is perfectly designed to give you the results you're getting." - W.E. Deming Therefore, profit is a product of your company's people design. Here's a preview of CTC's newest original series: Upgrade Your ̶P̶e̶o̶p̶l̶e̶ Culture Episode 1 drops this afternoon!

Kind words from my friend Andrew here. Sign up for 1-on-1 coaching with CTC and get that free call!

For a limited time, you can book 1:1 calls with CTC’s media buyers without becoming a client. The same people running millions in spend for our customers every month.

Tomorrow’s the last day to get access to our media buyers without becoming a client. If you’re a 6-7 figure brand, this is the simplest way to work with CTC, since our agency service is for larger businesses. Plus you’ll get that chance for a free 30 min call with me. Let us

Attention agency owners: We’re running a one-time, 2-day intensive at CTC in January to help you build a more profitable, scalable agency. Small group deep dives with CTC leadership and real feedback on your business, alongside 15 other agency owners. Only a few spots left. DM