By popular request: you can now branch conversations in ChatGPT, letting you more easily explore different directions without losing your original thread. Available now to logged-in users on web.

It’s probably already filling your timeline(s), but be sure to encourage your publishers and sites to give simple instructions to their audience on how to set Google’s “Preferred Sources.” 🛈 Just provide a clickable link with the host pre-populated: google.com/preferences/so…

❝Beware that, when fighting monsters, you yourself do not become a monster... for when you gaze long into the abyss. The abyss gazes also into you.❞ – Nietzsche Also: ❝They thought they were making technological breakthroughs. It was an AI-sparked delusion❞

Big news for Glen Allsopp 👾, and a fantastic addition to the Ahrefs ecosystem. (I love, love, love the Detailed extension. I use, among a few other tools, almost daily. Excited for you, Glen!

My son will be born sometime in the next 3-weeks. I am watching and reading everything I can to ensure I am the best father possible across all subject matters and situations he might encounter in his life. My dad was there for me, literally saved my life at one point when I

AIO Lawsuit from a big publisher -> Penske Media sues Google, says ~20% of Google search results linking to its sites now include AI Overviews, and affiliate link revenue fell 33%+ since late 2024 “Siphoning and discouraging user traffic to PMC’s and other publishers’ websites

Do you need keyword ranking data below Top20? Because it's likely going away... You might've heard the news - Google is dropping the "&num=100" parameter, which allowed SEO rank tracking tools to pull the top 100 search results in a single page load. Ramping up the data pulls

Tim Soulo 🇺🇦 A solid evergreen guide is still useful for demonstrating domain expertise and authority when a csuite exec needs to know you’re not full of 💩, IMO.

Rank is not a leading indicator of content success. It’s just one of many attributes. Also, this is a great example of how the mere act of tracking and measuring actually changes the values you’re trying to track. There’s no way to eliminate the tracking tool’s effects on

“It depends!”

One year since my layoff, and I feel sharper now – especially in seeing where search is headed. In a second-stage interview this week, I walked agency founders through simple but important questions: where is your link equity flowing, what hubs define your authority, and who

BYW, a huge shoutout to Dixon Jones, his cool new tool, Waikay.io, really helped me prepare for my test pitch this week. The free account alone is well worth taking for a spin and will amaze you with the insights! waikay.io/free/

Chatblocked. :(

Frontier chat tools as social media platforms is the distraction I neither want nor need. “ChatGPT social could be a thing, as leak shows direct messages support” bleepingcomputer.com/news/artificia…

Our new Speech-to-Retrieval (S2R) model improves how search engines process spoken queries. The approach moves beyond an intermediate text transcript (ASR). S2R directly encodes the spoken query's intent into an audio embedding for document retrieval. Evaluation shows this method

This is interesting. Google’s Speech-to-Retrieval (S2R) model could become the watershed innovation that eventually makes voice search as good as text search. (If deployed at scale.) Old school voice search transcribes speech, baking in transcription errors and treating long,