Knowing each channel’s place in the consumer journey allows marketers 2 reallocate marketing budget and maximize ROI snip.ly/yur4g

Inaccurate cross-device measurement leads retailers to misunderstand, undervalue and ultimately underinvest in users snip.ly/20cbg

The common ID that enables cross-device tracking is the link necessary to merge online and offline #customer #data snip.ly/vj99x

Deep learning vs. machine learning: The difference starts with data snip.ly/lr1pb #DataScience #MachineLearning

How can marketers apply machine learning? snip.ly/2vrdk #DataScience #MachineLearning #marketing

Predictive Analytics for Right-Brained Marketers snip.ly/ngvga #DataScience #MachineLearning #marketing

The modern marketer’s guide to machine learning algorithms snip.ly/w029d

Opportunity [for AI / ML] lies at the intersection of transaction #data and quantifiability of the customer journey snip.ly/wsz6g

Why Customer Data Platforms Will Be a Game Changer snip.ly/dckc3

A growing body of research indicates that machine learning is moving to the top of the marketing agenda snip.ly/lvpxg

Everyone is in the #data business...leaders need machine learning & #analytics to find actionable patterns in data snip.ly/2ehsk

"We built operational data store for a single view so we can understand how customers transact with us" -Metro Bank snip.ly/c74xa

#Mobile #marketing would be so much easier if everyone used one device. Alas, consumers use up to four. snip.ly/zeatn #CrossDevice

Brands who can holistically think about all marketing from the consumer-centric viewpoint will win in the long run. snip.ly/sbyrx

Can Machine Learning Turn Big Data into No Big Deal? snip.ly/zuo0z #Data #macinelearning #DataScience

Tracking users across platforms and devices & linking offline and online behavior—mandatory 4 advertising strategies snip.ly/dpqv5

Data requires subj-matter experts & machines to solve problems that can’t b solved manually or thru automation alone snip.ly/j5x0o

With brands relying so heavily on it now, 4 orgs with advanced use of data shared their experiences and opinions snip.ly/wcssi

How To Make Media More Effective for Cross-Device Marketing snip.ly/ueqz5 #crossdevice #marketing

Machine Learning Is Helping Martech Lead the AI Revolution snip.ly/d1t4g #MachineLearning #DataScience #Marketing