One song counts as much as at least 10 podcasts and one video counts as much as at least 20

video can branch if you want it to. a video can be any shape.

a principle of pattern languages is that if your problems are new, or you have new means to solve them, the best solutions will probably be new. but you should be careful and thorough otherwise.

software should let you spend less time at your computer.

Video is the feeling of euphoria at a party, the moment when a stranger says they like your outfit, the easy feeling of calm when you jump into a lake, the warmth of a fire but not the smoke, the sound of crickets in the distance and not fearing death.

I've written about how we negotiate experimenting with AI models Reduct.Video, while retaining a strong sense of grounding in the source material. We think of this as *provenance*—every artifact produced links back to the source material. cristobal.space/writing/proven…

you are a character in so many people’s movies. please remember that.

the peach orchard, akira kurosawa (1990) pasture, anni albers (1958)

i hope you watch an enjoyable video this holiday season

Over time, interfaces begin to take on the quality of the interactions you have with them, and the ideas you see. For some, the text message compose box embodies joy; for others sorrow. We cannot hope that Reduct takes on only “joy”—but we hope it feels rich and deeply felt.

Reduct.Video is back at Sundance. Congrats to the wise and brave documentarians whose work is showing this year.

you can always ask me for a nice video

did it work

video is movement rendered static. you are matter animated. we dance with video, never quite touching.

Hoping this month brings reflection, warmth, and clarity. Ramadan Mubarak from your friends at Reduct.

Reduct is observing Pride this year with the new reissue of Sufjan Stevens' "Carrie and Lowell." We invite you to celebrate with us, in both queer joy and sadness. youtu.be/uY4H_kzBgCE

Vertebrates and octopi were the first to evolve the "camera eye." We vertebrates have a blind spot where our nerve fibers pass through the retina. This is because of our eyes being outgrowths of our brains as opposed to "invagination" of photosensitive skin, as it was in octopi.

"There are cathedrals everywhere for those with the eyes" - Stop. The eye is the cathedral, built cell by cell through one billion years of evolution to give us, mankind, the divine experience of video. Choose Reduct.