Raef Lawson (@raeflawson) 's Twitter Profile
Raef Lawson

@raeflawson

Executive Director, Profitability Analytics Center of Excellence. Enabling enhanced organizational performance. Previously IMA VP-Research & Policy

ID: 955723806

linkhttp://profitability-analytics.org calendar_today18-11-2012 15:58:16

1,1K Tweet

1,1K Followers

1,1K Following

Raef Lawson (@raeflawson) 's Twitter Profile Photo

Sorry if you were unable to get into the #webinar last week with Jay David. Link to recording: youtu.be/KiRk4p4fpVs AT&T, Verizon, Cricket, and T-Mobile were all experiencing outages/difficulties at the time of the webinar. Accounting Today Accountancy Age IMA Minneapolis Chapter

Sorry if you were unable to get into the #webinar last week with Jay David. Link to recording: youtu.be/KiRk4p4fpVs
AT&T, Verizon, Cricket, and T-Mobile were all experiencing outages/difficulties at the time of the webinar. 
<a href="/AccountingToday/">Accounting Today</a> <a href="/AccountancyAge/">Accountancy Age</a>
<a href="/MinneapolisIMA/">IMA Minneapolis Chapter</a>
Raef Lawson (@raeflawson) 's Twitter Profile Photo

March 14, at 11:00am ET, we team up in a webinar and discussion to cover selling the same product at different #pricepoints to different demographics - including examples. lnkd.in/ee-CRtXM #accounting Brett Financialnewsweek @NJCPA

March 14, at 11:00am ET, we team up in a webinar and discussion to cover selling the same product at different #pricepoints to different demographics - including examples.  lnkd.in/ee-CRtXM #accounting <a href="/brett_finance/">Brett</a> <a href="/Financialnewswk/">Financialnewsweek</a>  @NJCPA
Raef Lawson (@raeflawson) 's Twitter Profile Photo

The most relevant #KPIs for a company may vary depending on factors such as the type of operations, geographic location, and strategic goals. tinyurl.com/bp4tas3h #Accounting #Keyperformanceindicators AWICS Accounting Today @NJCPA

The most relevant #KPIs for a company may vary depending on factors such as the type of operations, geographic location, and strategic goals.  tinyurl.com/bp4tas3h #Accounting  #Keyperformanceindicators <a href="/AdrianWaite/">AWICS</a> <a href="/AccountingToday/">Accounting Today</a> @NJCPA
Raef Lawson (@raeflawson) 's Twitter Profile Photo

Here are a few hockey players that also have #accounting degrees. 🏒 Kate Madigan, although not a hockey player, graduated with accounting degrees from Northeastern University and is now the Assistant General Manager, for the New Jersey Devils. IMA Minneapolis Chapter Arianna Campbell

Raef Lawson (@raeflawson) 's Twitter Profile Photo

New logo! New Look! We are excited to share our #rebrand with you. Our social media channels and website are all now sporting our new logo in various layouts with complementary colors. Become a member profitability-analytics.org #newlook Anders Liu-Lindberg Asif Masani @NJCPA

New logo! New Look!

We are excited to share our #rebrand with you.

Our social media channels and website are all now sporting our new logo in various layouts with complementary colors.  Become a member profitability-analytics.org
 #newlook  <a href="/LiuLindberg/">Anders Liu-Lindberg</a>  <a href="/asif_masani/">Asif Masani</a> 
@NJCPA
Raef Lawson (@raeflawson) 's Twitter Profile Photo

This has to change! In eBook # 8, an alternate, forward-looking concept- the Capital Preservation Allowance - is described that can overcome the shortcomings of using depreciation expense in investment management. tinyurl.com/mtpfrvd3 Accounting Forum IMA Minneapolis Chapter @NJCPA

This has to change!  In eBook # 8, an alternate, forward-looking concept- the Capital Preservation Allowance - is described that can overcome the shortcomings of using depreciation expense in investment management. tinyurl.com/mtpfrvd3 <a href="/TandF_AccForum/">Accounting Forum</a> <a href="/MinneapolisIMA/">IMA Minneapolis Chapter</a> @NJCPA
Raef Lawson (@raeflawson) 's Twitter Profile Photo

Which of these #Accounting jobs are most likely to be automated by #AI ? Automation can create new opportunities for management accountants to work with AI tools and provide value-added insights to their organizations. Dr Sean Stein Smith IMA Minneapolis Chapter

Which of these #Accounting  jobs are most likely to be automated by #AI ? Automation can create new opportunities for management accountants to work with AI tools and provide value-added insights to their organizations. <a href="/SeanSteinSmith/">Dr Sean Stein Smith</a> <a href="/MinneapolisIMA/">IMA Minneapolis Chapter</a>
Raef Lawson (@raeflawson) 's Twitter Profile Photo

As part of the PACE Revenue Management Interest Group, this is the first of several webinars/discussions on different aspects of Revenue Management. March 14. Register free today: tinyurl.com/3s34m7h7 #webinar #revenuemanagement Financialnewsweek Accounting Today Asif Masani

As part of the PACE Revenue Management Interest Group, this is the first of several webinars/discussions on different aspects of Revenue Management. March 14.
Register free today: tinyurl.com/3s34m7h7
#webinar #revenuemanagement 
<a href="/Financialnewswk/">Financialnewsweek</a> <a href="/AccountingToday/">Accounting Today</a> <a href="/asif_masani/">Asif Masani</a>
Raef Lawson (@raeflawson) 's Twitter Profile Photo

Celebrating #InternationalWomensDay just gives me one more reason to say thank you to these amazing women PACE volunteers. 💎 Sydney Berger 💎 Ryan Clark 💎 Ganna Demydyuk 💎Toby Hatch 💎 Cynthia Moehlman 💎 Tiana Salmond THANK YOU! Arianna Campbell ann IMA Minneapolis Chapter @NJCPA

Celebrating #InternationalWomensDay just gives me one more reason to say thank you to these amazing women PACE volunteers.
💎 Sydney Berger
💎 Ryan Clark
💎 Ganna Demydyuk
💎Toby Hatch
💎 Cynthia Moehlman
💎 Tiana Salmond
THANK YOU!
<a href="/arianna_BCI/">Arianna Campbell</a> <a href="/ima/">ann</a> <a href="/MinneapolisIMA/">IMA Minneapolis Chapter</a> @NJCPA
Raef Lawson (@raeflawson) 's Twitter Profile Photo

#Cricket and #Accounting are a popular combination! The skills developed in accounting such as teamwork, leadership and problem-solving are skills needed for a cricketing career. For more details click here tinyurl.com/5xtr2hy6 Asif Masani Accounting Forum ima_UK

Raef Lawson (@raeflawson) 's Twitter Profile Photo

Have you got your copy of "Unleashing the Power of Profitability Analytics" yet? 📖 The #ebook /#KindleDeals version is 70% off until Dec. 31st! Paperback at the regular price. Get your copy at your favorite online bookseller like Amazon or Barnes and Noble. #management

Raef Lawson (@raeflawson) 's Twitter Profile Photo

Happy New Year! Wishing you and your loved ones a very happy, healthy, and prosperous 2026. If you have not already done so, be sure to check out our website this year. profitability-analytics.org Let us help you advance your career and your company! #managementaccounting

Happy New Year!  Wishing you and your loved ones a very happy, healthy, and prosperous 2026.   If you have not already done so, be sure to check out our website this year. profitability-analytics.org   Let us help you advance your career and your company!  #managementaccounting
Raef Lawson (@raeflawson) 's Twitter Profile Photo

From ABC to AI-based costing 🚗💡 VWW Automotive cut heavy maintenance effort and improved accuracy by embedding AI into Oracle EPCM. The future of costing = ABC traceability + AI adaptability. #AIinFinance Read More tinyurl.com/5n8ywrdk #Costing #managementaccounting

From ABC to AI-based costing 🚗💡 VWW Automotive cut heavy maintenance effort and improved accuracy by embedding AI into Oracle EPCM. The future of costing = ABC traceability + AI adaptability. #AIinFinance 
Read More tinyurl.com/5n8ywrdk

#Costing  #managementaccounting
Raef Lawson (@raeflawson) 's Twitter Profile Photo

CFOs: the next planning cycle demands speed and resilience. From AI governance and rolling forecasts to integration-first M&A, ESG economics, cyber drills, and geopolitics—this roadmap shows how finance leads decisions, not just reports. tinyurl.com/5b8dn2w3 #CFO #accounting

CFOs: the next planning cycle demands speed and resilience. From AI governance and rolling forecasts to integration-first M&amp;A, ESG economics, cyber drills, and geopolitics—this roadmap shows how finance leads decisions, not just reports. tinyurl.com/5b8dn2w3   #CFO #accounting
Raef Lawson (@raeflawson) 's Twitter Profile Photo

Most organizations report profitability well. Very few understand it causally. Read article: tinyurl.com/c2kxvmec #CFO #accounting #profitability #CEO

Most organizations report profitability well. Very few understand it causally. Read article: tinyurl.com/c2kxvmec

#CFO #accounting #profitability #CEO
Raef Lawson (@raeflawson) 's Twitter Profile Photo

10 facts about management accounting you may not know! Management Accounting is a subject I am passionate about and continually studying. Visit our website to learn more about the 10 facts. tinyurl.com/58a6w75r #CFO #accounting #profitability #CEO

10 facts about management accounting you may not know!
Management Accounting is a subject I am passionate about and continually studying. Visit our website to learn more about the 10 facts. tinyurl.com/58a6w75r
#CFO #accounting #profitability #CEO
Raef Lawson (@raeflawson) 's Twitter Profile Photo

ROI is a summary -- it’s not an explanation. Learn more here: tinyurl.com/4yre7bxa Become a member here: profitability-analytics.org #managementaccounting #ROI #economicdrivers #KPIs

ROI is a summary -- it’s not an explanation.
Learn more here: tinyurl.com/4yre7bxa
Become a member here: profitability-analytics.org
#managementaccounting #ROI #economicdrivers #KPIs
Raef Lawson (@raeflawson) 's Twitter Profile Photo

Boards often hear the conclusion: “The ROI is strong.” But ROI is not strategy validation. Boards create value when they pressure-test the logic, not admire the output. Read the article tinyurl.com/ytsdsp9u #BoardOversight #Strategy #Risk #Governance #CapitalAllocation

Boards often hear the conclusion: “The ROI is strong.”
But ROI is not strategy validation. Boards create value when they pressure-test the logic, not admire the output. Read the article tinyurl.com/ytsdsp9u
#BoardOversight #Strategy #Risk #Governance #CapitalAllocation
Raef Lawson (@raeflawson) 's Twitter Profile Photo

February 19th at 11:00am ET. Join PACE for a free #Webinar by Gary Cokins on "Analytics-Based Enterprise Performance Management (EPM). Register here lnkd.in/gd4aHk7E #managementaccounting #EPM #profitabilityanalytics

February 19th at 11:00am ET. Join PACE for a free #Webinar  by <a href="/GaryCokins/">Gary Cokins</a> on "Analytics-Based Enterprise Performance Management (EPM). Register here lnkd.in/gd4aHk7E
#managementaccounting #EPM #profitabilityanalytics