“Clients and advertisers are looking for data to identify who is listening and target as closely as possible those that match their brands.” Muhammad Cajee (Primedia Broadcasting – Chief Digital Officer) #RDA2021 #AudioAmplified

“Relevance is not about age, we have people that have been in radio for 40 years and still remain relevant.” Simaloi Dajom (Media Strategist, Talent Trainer, Kenya Top 40 Under 40) #RDA2021 #AudioAmplified

“If Siri started doing traffic we wouldn’t be surprised, but it wouldn’t happen any time soon because we are about personality - someone who can engage.” Muhammad Cajee (Primedia Broadcasting – Chief Digital Officer) #RDA2021 #AudioAmplified

Chilu Lemba Radio Days Africa It was so informative. Thank you for sharing your knowledge King 👑

“Almost everyone at Primedia Broadcasting is working from home as a result of Covid. There will probably be a reduced need for big media complexes.” Muhammad Cajee (Primedia Broadcasting – Chief Digital Officer) #RDA2021 #AudioAmplified

“What is going to be the biggest change in radio in the next 5 years?” James Cridland (Podnews podcasting news, Australia) #RDA2021 #AudioAmplified

“If the person we are speaking to now has an attention span of 1 minute, it’s going to become shorter in the future.” Simaloi Dajom (Media Strategist, Talent Trainer, Kenya Top 40 Under 40) #RDA2021 #AudioAmplified

“Content collaboration is going to become very important in future.” Simaloi Dajom (Media Strategist, Talent Trainer, Kenya Top 40 Under 40) #RDA2021 #AudioAmplified

“The biggest change in the next 5 years of radio is going to be content classification, categorisation and personalisation.” Justin Keats (MediaHeads 360 – Sales Director) #RDA2021 #AudioAmplified

That's a wrap for #RDA2021. Find the content at radiodaysafrica.co.za or download the app. We would also like to thank our sponsor KAS Media Africa & our supporters iono.fm, MediaHeads 360, National Association of Broadcasters South Africa, Podnews podcasting news, RCS Works, SAMRO, Wisebuddah & US Embassy SA #AudioAmplified

LISTEN: Highlights of the #RDA2021 Closing Panel with James Cridland (Podnews podcasting news) Justin Keats (MediaHeads 360) Muhammad Cajee (Primedia Broadcasting) and Simaloi Dajom #audioamplified KAS Media Africa Wits Centre for Journalism

ICYMI: #RDA2021 drew to a close on Friday with an engaging discussion about the future of radio, and where the industry is heading in the midst of a fast-changing audio landscape: buff.ly/3rlXQ06 #AudioAmplified Wits Centre for Journalism KAS Media Africa

Back by popular demand, “Ask The Programme Manager” at #RDA2021 discussed talent development, the radio landscape in Kenya and creating a natural connection with audiences. Read more: buff.ly/3jXn5El #AudioAmplified

This year, #RDA2021 explored ways to amplify audio through podcasting. Watch the action and download the podcasts at radiodaysafrica.co.za or on the Radio Days Africa app.

Calling all storytellers! #RDA2021 hosted "Creating an Audio Brand Story" with the legendary Lynn Joffe. Find out how you can amplify your own audio brand story buff.ly/3B2H5Lz #AudioAmplified

How do you build a long & successful career as a broadcaster? Renowned presenter & journalist David O’Sullivan, and popular radio & TV broadcaster Sakina Kamwendo share their experience. Get inspired: buff.ly/2UBe49l #RDA2021 #AudioAmplified

So, You Have a Voice for Radio? Check out the #RDA2021 Master Class with popular Zambian voice-over artist Chilu Lemba to learn about some opportunities available on the continent: buff.ly/3t1VQef

We are looking forward to joining the radio discussions at Radiodays Europe from 15-17 May in Malmö, Sweden. To register, click to trippus.se/web/registrati… and use the #RDA discount code NAF22MALM