If your Instagram strategy still looks like last year’s, this is for you. bit.ly/SSMIGStgy26 #Strella

Complacency is more dangerous than risk in leadership. It feels safe. Systems work. Results look “good enough.” Until they aren’t. The leaders who last don’t chase risk. They stay alert. They prepare before the ground shifts. #Strella

How to overcome Content Shock in a world of AI slop businessesgrow.com/2026/01/05/ove… via Mark Schaefer

How to create and use a custom GPT based on what you know about your audience to help you craft content that makes people feel seen and understood. contentmarketinginstitute.com/ai-in-marketin… by Ann Gynn via Content Marketing Institute

Thought leadership without execution doesn’t work. I’ve worked with dozens of subject matter experts. Many have great ideas and deep expertise, but they never document or share their thinking. You can outsource distribution. You can’t outsource your thoughts. #Strella

Access matters. Participation is the harder conversation. I wrote this from lived experience. bit.ly/SSMHearingCare #Strella

2026 Planning: Algorithmic Polarization socialmediatoday.com/news/2026-plan… by Andrew Hutchinson via Social Media Today

The heritage moat: Why nostalgia marketing dominates today businessesgrow.com/2026/01/12/nos… via Mark Schaefer

I didn’t find my voice easily. It came through grit, loss, and learning how to articulate what mattered without performing it. You’re not here by accident. And you don’t have to figure it out alone. When did clarity start to matter more than visibility? #Strella

Depth doesn’t always show up as volume. Sometimes it shows up as restraint. Clarity > visibility. #Strella

When marketing looks messy, the problem often isn’t marketing. It’s the decisions no one made upstream. bit.ly/SSMMktgOps #Strella

Clarity isn’t a vibe. It’s a discipline. When teams stall, it’s rarely about talent or effort. It’s about unclear priorities, ownership, and standards. Clarity creates momentum. Noise does not. #Strella

The AI Easy Button imperils the future of marketing research businessesgrow.com/2026/01/19/ai-… via Mark Schaefer

A hard-earned truth: Customers and trust are more fragile than we admit. You can do everything “right” and still see change. That’s not failure. That’s leadership adapting to reality.

One of the hardest skills to learn is knowing when not to act. Early on, momentum feels like progress. With experience, you realize real progress is judgment. Knowing what to prioritize, what to protect, and what to let go of. #Strella

Reassuring advice feels good. Honest advice tells the truth. #Strella

Is it time to monetize your audience through Substack? businessesgrow.com/2026/01/26/sub… via Mark Schaefer

You earned your expertise. Now turn it into authority → bit.ly/PersonalBrandS…

Posting more doesn’t build authority. Clarity does. Learn why senior leaders struggle to articulate expertise online and how to fix it. bit.ly/SSMArticulation #Strella

Should we be afraid of Moltbook? businessesgrow.com/2026/02/02/sho… via Mark Schaefer