"If you're wondering why there are so much purple on people's hair, nails and outfits... You will understand by the end of the night!" - Taylor tonight said ! 💜 #KCTSTheErasTour #TStheErasTour

I had a bunch of social media managers drag me when I said most meme marketing is illegal. Here’s an advertising compliance lawyer clarifying that NO, your brand’s meme isn’t covered by parody or 1st amendment. From Rachel Karten’s interview with Rob Freund:

"agassy rodriguez (he/him) and Dr. Katlin Swisher exponentially increase my capabilities for listening, but they also do the deep and time consuming work of putting together monthly analysis that puts specific listening data into the framework of our strategic plan. (1/2)

Every month I’m armed with the ways my team’s work contributed directly to the strategic plan for our university, as well as a comprehensive look at areas that might be causing us pain." Rachel shares how we're helping her team at UAFS achieve their goals.

Meet the coaches! -morgan campbell Social Media Manager Purdue Daniels School of Business -Kati Hartwig Digital Media Specialist John Glenn Intl Airport -Rachel Director of Communications UAFS -Cassaundra Yvette, Executive Director, New Media Strategy @WUSTL -Joel Villarini Falbe, MS | Professional Account Director of Social Media FIU

"I have always loved working with young people, and the opportunity to be a mentor is so fulfilling too. I love watching as my students grow, develop, and go on to do amazing things." Rachel is the Dir of Comms UAFS and a Student Social Media Academy coach!

I'm honored and excited to present at #AMAHigherEd alongside Jenny Li Fowler, Cassaundra Yvette, and Rachel. We will teach attendees how to select students, build a training program, and construct a system to maintain a high-performing group of student content creators.

Jenny Li Fowler Cassaundra Yvette Rachel Learn more about our pre-con session and the AMA conference! ama.org/events/confere…

In another career first, I’m teaching a pre-conference session at the 2023 AMA Symposium, “Developing Student Creators to Enhance an Authentic Content Strategy,” with my esteemed colleagues Dr. Josie Ahlquist, Rachel, and Cassaundra Yvette: ama.org/events/confere…

Are you wondering how to harness student voices, train them effectively, and build trust for authentic institutional storytelling? Join Jenny Li Fowler, Cassaundra Yvette, Rachel, and myself at the #AMAHigherEd Symposium for our pre-conference workshop! ama.org/events/confere…

Rachel encourages you to plan and reflect. Kin Sejpal (she/her) wants you to know it's OK to not do it all. @MylaDenise urges you to protect your peace. agassy rodriguez (he/him) shares that planning is critical — but, plans can change. josieahlquist.com/renew-retreat/

I'm so honored to be joined by this impressive group 🫶🏻 Myla Edmond @MylaDenise Jenny Li Fowler Jenny Li Fowler Dayana Kibilds Day Kibilds Matt Nazario-Miller @MattMNazario Rachel Putman Rachel Katy Spencer Johnson Katy Spencer Johnson, SMS (she, her) Allison Turcio Allison Turcio, Ed.D.🧐

"If you’re doing good social listening, you can really see what [your students are] talking about and you won’t just find one little pocket, because they’re so invested in your campus and in your region." Rachel on Josie & The Podcast hubs.li/Q02fDKnc0

Friends! I’ve joined Enrollify as the new podcast host of Confessions of a Higher Ed SMM! Every other week, I’ll talk with those who are grinding every day in social media — we’ll share experiences, lessons learned, and spill the tea. First episode drops January 25! (1/2)