APPEAL TOEMOTION

Manipulating an emotional response in place of a valid or compelling argument.

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Power intoxicates men. When a man is intoxicated by alcohol, he can recover, but when intoxicated by power, he seldom recovers.

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Should he strengthen his left, he will weaken his right.

Then waited for an opportunity of defeating the enemy.

MENTAL MAP

You’ve got to have models in your head and you’ve got to array your experience—both vicarious and direct—onto this latticework of mental models.

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Our power is in our ability to decide.

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Seem humble to fill them with conceit. If at ease, exhaust them.

Pretend inferiority and encourage his arrogance.

War demands the utmost realism, seeing things as they are.

Acting with speed will garner you respect, awe, and irresistible momentum.

In the art of war, Sun Tzu teaches us the importance of strategic thinking and understanding the dynamics of conflict.

One key lesson is to know both our strengths and weaknesses, as well as those of our adversaries.

By understanding the terrain of battle, both literal and…

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

The wise warrior avoids the battle.

The good fighters of old first put themselves beyond the possibility of defeat.

Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.

When strong, avoid them. If of high morale, depress them.