Did you hear the news? We have extended our Boxing Day Sale until Friday, December 30 at midnight. Shop now for 15% OFF select potions and accessories to keep you glowing into 2023! 🌙

Our juiciest launch of the year is here! Wash away the January blues with our uplifting body wash and bubble bath - Yuzu Melange. 🍋 Shop online or in-store today!

Our most eye catching Gift With Purchase Event starts NOW! 👀 On all orders of $100+ (in-store and online) receive a FREE Neroli Eye Ritual (value: $52 CAD). This offer ends at midnight on Tuesday, January 31, 2023. Available online and in-store.

Last chance...our January Gift With Purchase Event ends at midnight! On all orders of $100+ (in-store and online) receive a FREE Neroli Eye Ritual (value: $52 CAD).

Love yourself up with PURA's specially curated Valentine's Collection that inspires the hopeful romantic in us all. 💞 Until February 14, receive up to 50% OFF select potions and treat yourself and your loved ones to PURA's most blissful textures, aromas, and formulas.

Oompa loompa doompety doo...PURA has a love token just for YOU! 💞 Place an order online or in-store until February 14th to possibly discover a Golden Ticket. This golden love token entitles you to receive a complimentary, full-size Cocoa & Rose Body Lotion in your next order.

Share the PURA love with our new referral program... Please see our website for more details and sign up for the PURA Rewards Community to earn points with every purchase!

Welcome to PURA's Double Rewards Points Event! ✨ Through Sunday, February 26, earn 2X the points with every $1 spent. Offer available online and in-store. Now is the time to stock up on all your hydrating favourites at PURA.

Our most hydrating Gift With Purchase Event starts today with a complimentary Princess Clementine Riche Deluxe Mini included with all orders of over $150. This offer is available until Tuesday at midnight🌙

Whether your Spring Break includes travel plans or welcoming a new season in the comfort of your home, PURA's Travel Kit is 15% OFF until the end of March. 💫 Explore a clean skincare ritual that will sweep you off your feet!

We are thrilled to announce that PURA's Yuzu Melange Body Wash was chosen to be a FINALIST in the 2023 Made in Alberta Awards for the Beauty category. The READER'S CHOICE VOTING is now open. It would mean so much if you could help us by voting here: madeinalbertaawards.ca/readers-choice…

✨PURA in the Press✨ - Head over to TO112's blog to read about our founder, Lane Edwards, as she shares the inspiration behind PURA and how you, too, can be motivated by your “why”. ca.to112.com/blogs/news/ins…

The Empress Eye Cream has officially pre-launched! Order now on our website for pick up or shipping on April 13. 👑 The Empress is a supremely reparative potion that brightens & firms the delicate eye area, diminishes dark circles and prevents puffiness.

Spring clean your skincare routine with PURA and take our NEW quiz: purabotanicals.ca/pages/pura-spr…

The moment your eyes have been waiting for...👀 PURA's Empress Eye Cream officially drops tonight online in our boutique tomorrow. It's time to give yourself the royal treatment

Just in time for Mother's Day gifting (or honestly to treat yourself!), we have collaborated with our friends at Jacek Chocolate to bring you a decadent Cocoa & Rose Gift Set. *Available online and in-store while stock lasts - limited quantity available.

With every PURA order of $75+ (excluding tax) receive a complimentary Glow & Grow Blend from Tease. This beauty blend supports healthy skin, hair & nails and tastes like spearmint and floral lavender with hints of lemon and rose. tease Available online and in-store.

PURA's Petal Fudge Gift With Purchase continues through the long weekend. 🌸 With every purchase of $150+ (excluding tax), receive a complimentary Petal Fudge Hand & Body Cream (a value of $62). Available online and in-store. No code necessary.

Introducing our Father's Day Duo including the Nobleman Face Oil & the bestselling Turmeric Night Cocoon - Rebuilding Night Cream. Upgrade dad's grooming routine and enjoy 15% off until June 18th with the code FATHERSDAY15 at checkout. Offer available online or in-store.

PURA In The Press - Read all about Lane's top picks around Edmonton in the summer edition of Porter Airlines in-flight magazine. flyporter.com/en-ca/travel-i…