The May issue of Psychology & Marketing is out! 🧠 Power, persuasion & the paradox of choice 📱 Second screens & streaming 🛍️ Brand activism in luxury markets 🤖 Gendered AI & product trust Plus: A stats tutorial you’ll actually use! 👇 onlinelibrary.wiley.com/toc/15206793/2…

New meta-analysis in Psychology & Marketing What drives brand personality? 📌 Consumer traits matter more in collectivist cultures 📌 Branding works better for experience goods 📌 Product design = key for students & self-expressive products 👇 onlinelibrary.wiley.com/doi/abs/10.100…

New research in Psychology & Marketing shows that activating both self- and society-related benefits in promoting access-based services increases participation but risks overconsumption. Society-focused messaging curbs this effect. onlinelibrary.wiley.com/doi/full/10.10…

🆕 The June issue of Psychology & Marketing is out! Explore new research on: 🧠 Identity & choice 📱 #SocialMedia effects (#FitTok, comparisons) 😬 When marketing tactics backfire 🌱 Creativity & sustainability 🤖 AI, avatars & the metaverse 🔗 Read more: onlinelibrary.wiley.com/toc/15206793/2…

How should businesses respond to fake retaliatory reviews? New research in Psychology & Marketing shows that emotional appeals—like evoking shame—can reduce reputational damage if framed well. More effective for newer, lower-rated businesses. 🔗onlinelibrary.wiley.com/doi/full/10.10…

Why do people choose discomfort? New in P&M: Consumers seek psychological richness—and that can mean haunted houses, sour foods, or horror movies. 🧠 10 studies show: It's not thrill-seeking—it's self-growth. 📖 onlinelibrary.wiley.com/doi/full/10.10…

That's a wrap! At AMS & EMAC, P&M joined Meet the Editor sessions to reflect on emerging research practices. Key topics included the use of synthetic data, the role of AI in marketing research, and why decision times matter. Thanks to all who took part.

New 2024 CiteScore: 📈 Psychology & Marketing = 15.9 A big thank you to our authors, reviewers & readers for making this possible. Your research and support drive the journal forward. #AcademicPublishing #CiteScore #MarketingResearch

🚨 New Issue Alert: Psychology & Marketing July issue is out! 🎯 Fake reviews, meat analogues, coupon effects, and the psychology of storytelling ads—this issue has it all. 👉 Read now: onlinelibrary.wiley.com/toc/15206793/2… #MarketingResearch #ConsumerPsychology #AcademicTwitter

Feeling behind? Your anxiety may be reshaping how you spend. In 5 experiments, a new paper finds that goal-based anxiety makes consumers ⚙️ More multitasking 💰 Prefer faster payouts over bigger ones ⏳ Prefer time/cost-saving 👇 onlinelibrary.wiley.com/doi/10.1002/ma…

What's new in P&M? 🥗 Distrust boosts food scanner app use 🤖 AI service fails hit harder than human ones ♻️ When “sustainable” leads to overconsumption 💎 How shared decisions shape luxury, giving & more Read now 👇 onlinelibrary.wiley.com/toc/15206793/2…

New in Psychology & Marketing 🧠💸 💬 Who pays for the shared experience matters. ➡️ Paying the full cost brings more joy—but only with close friends. ➡️ With weaker ties, the pressure to reciprocate kills the buzz. 👇 onlinelibrary.wiley.com/doi/10.1002/ma…

What’s new in Psychology & Marketing (Sept Issue)? 🧠 Identity signals & inclusive language 🌿 Organic food, minimalism & ethical AI 🤖 Voice assistants, virtual influencers & brand impact 📚 Inequality, anxiety & overconsumption 👇 onlinelibrary.wiley.com/toc/15206793/2…

How do people with functional disabilities adopt and respond to #GenAI? A new Psychology & Marketing study finds: ✅ Habit, trust & value drive adoption ⚠️ GenAI failures reduce trust more than human errors 💡 Positive attitudes & prior use help resilience 👇 onlinelibrary.wiley.com/doi/10.1002/ma…

Can color sound louder, taste richer, or smell stronger? New research in Psychology & Marketing shows that higher color saturation in products & packaging heightens sensory expectations across sight, smell, taste, touch & sound. Discover how👇 onlinelibrary.wiley.com/doi/10.1002/ma…

Can sarcasm build stronger brand communities? New in Psychology & Marketing: 👉 Disparagement humor strengthens attachment for insiders 👉 Weakens attachment for outsiders 👉 Works by reinforcing group distinctiveness 📖 Read more: onlinelibrary.wiley.com/doi/full/10.10…

New Psychology & Marketing issue! In this issue: 🔹 Choice overload & prosocial giving 🔹 AI visuals, plagiarism & service robots 🔹 Minimalism motives & CSR storytelling 🔹 Engagement, influencers &… much more! 👇 onlinelibrary.wiley.com/toc/15206793/2…

How does identity‐based autonomy influence brand connection? New research in Psychology & Marketing shows that when identity feels self-chosen, consumer–brand bonds grow stronger. Read the full article here 📷 onlinelibrary.wiley.com/doi/10.1002/ma…