algorithms change all the time but a few things always remain the same for successfully growing your social account: 1️⃣ posting actually good content 2️⃣ focus on an (underserved) niche 3️⃣ be entertaining, educational and/or inspiring 4️⃣ be consistent with both posting &

a big following don’t mean shit if you’re getting no engagement.

my time to shine 😎

me, in the all-hands when my post goes viral…

companies that invest more in retention will always “make it” longer than those who over invest in acquisition. most overinvest in acquisition because it’s easier to measure but investing in retention is what keeps people coming back.

the more you realise you’re marketing to people and not numbers or parts of a funnel, the better your marketing will be.

when you join a new social media role but they start asking you to product a GTM

me, in the all-hands when my edgy meme went too far…

you can always mark the downfall of a social media platform when they stop seeking to serve the user and when they, instead, seek to serve the advertiser.

being over 35 on crypto

your team gets sick of a campaign long before your audience even notices it. most people outside your bubble see your message once or twice, not 50 times. this is why you keep pushing it longer than feels comfortable, that’s when it actually starts working.

when your manager says to revert to the original draft after 10 rounds of edits but you still need to pay your bills… “sure, no problem”

you might all notice i’m a bit quiet this week. gotta focus on paying my bills at my day job so will be focusing more there this week so mostly only scheduled posts for a few days. will be more active where i can & see you in the office hours. always appreciate your support 🫡

AI makes good writers better and more efficient, but makes bad writers worse.

millennial marketer starter kit:

easy way to improve your storytelling on socials: repetition builds memory, but saying the same thing the same way gets boring fast. the trick is to repeat the message in different formats. take your core idea and create a post for each format: 1️⃣ educate - break it down so