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There’s no doubt that marketing and communication teams in universities know their target market well, but with 24/7 access to online connections providing new challenges and opportunities, do they know their target market as well as they could?
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#MotivationMonday

Working in higher education is incredibly labour-intensive; with Gen-Z students demanding instant responses much more than their predecessors, recruitment teams always need to be on-the-ball to avoid the risk of losing leads.

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#MotivationMonday

With the new wave of prospective university students being digital natives, it is essential that universities adopt new event planning strategies which are congruent with their customers’ wants and needs.

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#MotivationMonday

As the new generation of digitally innate students begin to enter university, institutions must be prepared to keep up. Speed is a must, and so is accurate information. Is your institution prepared for this challenge?
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#MotivationMonday

The best way to move prospective students further down the recruitment funnel is to make use of app analytics in order to deliver targeted marketing that is personal to each individual user.
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#MotivationMonday

As we move further into the technological age, there is an increased expectation from consumers to receive digitised experiences, especially in the events industry. Here are just a few of the many ways that technology can enrich events and improve event experience for students.

#MotivationMonday

When done right, push notifications are the icing on top of the cake for your lead generation strategy. Push notifications can notify the user that they have a new message, highlight content related to their interests, or remind them of upcoming dates and deadlines.

#MotivationMonday

For millennials, mobiles aren’t just devices, they’re a lifestyle. It's important to recognise the potential that application personalisation has to increase the effectiveness of marketing campaigns, especially in Higher Education.

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