Long-standing assumptions about ad saturation don't reflect reality. At Prescient AI we are helping evolve media measurement to drive real value. Our CTO and Co-founder, Cody Greco explains in his Forbes article: 📈 Don’t assume campaigns follow traditional saturation patterns.

Just had THE BEST conversation with Michael True , co-founder and CEO of Prescient AI on an episode of Fail With Fire . Big brain energy oozes from this man so effortlessly. Keep an eye out for this episode - definitely a good one

Join our CEO, Michael True, and marketing expert Ari Murray of Go-to-Millions and Marketing Millennials fame on February 11th for a discussion of: ​- Forecasting and modeling in 2025 ​- Strategies to scale budgets without hesitation ​- What the #1 MMM tool (Prescient!)

🚀 Google just launched Meridian, its open-source MMM platform—a major moment for marketing measurement. This is validation of what we at Prescient have known to be true for a while: the days of relying solely on deterministic, click-based attribution are over. MMM isn’t just

Join us at Prescient AI's Q1 2025 Commerce Cup at the Paiute Golf Resort in Vegas on March 24 ⛳ We're teaming up with our friends at Proxima to bring together a killer crew of DTC leaders for an epic day on the links. Definitely one of the most fun ways to learn about how

Since their ecommerce pilot program launched last year, Prescient AI has partnered with AppLovin to help advertisers measure its impact on revenue. Promising early results and the ability to analyze AppLovin performance as part of the overall media mix is giving marketers

YouTube is becoming a more significant and efficacious investment channel. Particularly interesting is the strength of YouTube advertising halo effects. 🧪 YouTube is no longer ‘experimental’ – It now makes up ~3% of the average brand’s marketing budget, trailing TV, TikTok, and

Are you a CTV holdout? 📺 Brands can’t afford to throw money at every new social channel or ad network that vows to expand their reach, ROAS, and revenue. Many new platforms fade out as consumer attention moves on to the next attraction. But, it’s safe to say that CTV is here

Here's a story of how Ankur Goyal embraced MMM to drive growth for Coterie. Coterie products are carefully designed to keep babies comfortable, the earth healthy, and parents happy. This focus on detail and efficiency is behind the brand’s rapidly growing base of loyal

We'll be in Las Vegas for Shoptalk starting Monday the 24th. We're kicking off with our 5th Commerce Cup with Proxima and in town until Thursday morning. Reach out to Michael True True if you'd like to meet up!

Our streak of great, practical results continues with our latest case study with Saatva. We love highlighting and enabling virtuous cycles in decision making. For Saatva's VP of Digital Marketing, Alex Diesbach, granular TV campaign insights (powered by our halo effects) led

It's official, Shoptalk Spring 2025 is in the books!  We had fantastic chats with inspiring marketers and even got to kick the week off with our recurring Commerce Cup series, hosted in partnership with the team at Proxima. This time was in Las Vegas and, in the words of one

If you're headed to Modern Retail in New Orleans next week, April 7th-9th, check out our CEO Michael True on stage with one of our inspiring clients, Joe McCambley, CMO of Saatva talking about Optimizing media spend with AI-powered MMM on the morning of Tuesday, the 8th.

Our CTO and Co-founder, Cody Greco's latest Forbes article or the Forbes Technology Council is about the limitations and counterproductive nature of managing media channels in silos. Read about the evolution of channel management, the cost of channel silos, and what benefits unbiased

Join us at HYPE10 Agency's Modern Tactics for Scaling in 2025 event on Thursday, April 17th. We'll be sharing the day and learning a ton from discussions with marketing leaders like our very own clients: Ankur Goyal from Coterie Dimos Siagoulis of viasox Deepa Gandhi

Does your MMM run on a model built 60 years ago? Thanks to advancements in computing and AI, marketing mix modeling is having quite the comeback as it steps in to relieve flailing click-based measurement systems. 🚨But not all “Next Generation” MMM is the same. Most of today’s

There were plenty of highlights at Digiday's Modern Retail Summit in New Orleans. 🔥One that stands out is the fireside chat between our CEO Michael True and our client, Joe McCambley, CMO of Saatva. We unpacked how the luxury mattress brand transformed its marketing

Hearing from some of the best founders and marketers of top DTC brands can be very inspiring, especially in evolving your own marketing strategy. In our HYPE10 Agency Modern Tactics for Scaling event panel our CEO Michael True spoke with Prescient clients Ankur Goyal of

The full value of your paid media's effect on your business is hidden in halo effects other platforms can't measure. 🔋We're constantly adding new integrations to help diversify and supercharge your campaigns. 🌤️ Optimize, forecast, and gain insight into every campaign across

When economic uncertainty signals potential budget cuts, it’s critical to be meticulous about every dollar you spend. Many brands will scale back on measurement as a cost-saving move, but this is when accurate, actionable insights matter most. Marketing mix modeling isn’t just