Consumers who truly value sustainability appreciate brands that reduce waste through recycling and compact packaging Sustainable Loyalty: Reaping the Rewards of Reduce, Reuse, Recycle hubs.la/Q01b1rZw0

A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation Why Brands are Realizing the Value of Zero-Party Data hubs.la/Q01b1q6_0

How Starbucks has perfected CRM with its Rewards Membership The Perks of Loyalty: Starbucks’ Successful Rewards Program hubs.ly/Q01b1ydV0 Starbucks

How to design campaigns for topics customers don’t like discussing in “polite company” 3 Tips for Marketing Sensitive Topics hubs.la/Q01bTPL50

Prioritizing inclusivity in marketing isn’t just the right thing to do — it’s also business savvy Diversity in Marketing: Why it Pays Not to Stereotype hubs.la/Q01bTP9v0

How to connect with your customers via this rapid response approach to marketing How Peloton and Oreo Mastered Reactive Marketing (and What You Can Learn From Them) hubs.la/Q01bVcZS0 Peloton OREO Cookie

Provide customers with value and your emails will be safe from the junk folder! 4 Examples of Brilliant Email Marketing hubs.la/Q01bVdwm0 Headspace Tattly Recess