Pocket CCO
@pocketcco
Your go-to Chief Customer Officer and advisor, crafting seamless customer experiences across marketing, sales, product, and community.
ID: 1737583600629944320
http://www.pocketcco.com 20-12-2023 21:20:14
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231 Followers
39 Following
Loved my conversation with Jenny Li Fowler! Check out my thoughts on brands, CX, fandom, and what higher ed can learn from all of this.
So many brands think their tech stack will solve all of their problems, but it's not set up for success. I spoke with CMSWire.com about why customer understanding and cross-collaboration are paramount when determining your digital experience stack. cmswire.com/digital-experi…
Last week I shared that the one piece of advice I would give to brands would be to treat their customers like influencers. For this week's Pocket CCO newsletter, I share why it's important and how you can do just that. linkedin.com/pulse/treat-yo…
My book is here!!!!!!!!!!!! Unbox my first book (from Kogan Page Publishing) with me and learn more about what it covers.