Only 15% of the UK's 6 million adult smokers are currently considering switching to smoke-free alternatives. Why? Regulatory restrictions limit access to essential information. Adult smokers deserve to know others options exist. To give them a chance, you have to give them a

10 years of pioneering smoke-free products at PMI. That's 10 years of responsible innovation, on our mission to deliver a smoke-free future 🚭 See how we're driving sustainable change in our latest Integrated Report ⬇️ spr.ly/6010N2Rp6

We have received the Equal Salary Certificate from the Equal Salary Foundation! This certifies us, for the 3rd time, as an employer who is committed to fair pay and fair opportunities for every employee.

🚭 Smoking rates in the UK have declined 34% in the last decade. But this trend has started to stagnate. We need to regain momentum to make a smoke-free future a reality. This is how we do it ⬇️ spr.ly/60124DAwy #SmokeFree

Sweden is now officially smoke-free. By implementing the similar smoking controls as the rest of the developed world, it has some of the lowest smoking rates. The difference? Sweden embraces smoke-free alternatives, like oral nicotine. Why aren't we doing the same?

91% of smokers who have switched to smoke-free products say access to the right information was crucial when making the switch. Misinformation threatens a smoke-free future. Find out what needs to be done ➡️ spr.ly/6012fk8oo #SmokeFree

Japan's success story shows how science-backed innovation and data-driven policies can accelerate progress towards a smoke-free future. Discover how we can learn from these important lessons ➡️spr.ly/6017fTq6N #SmokeFree

Did you know that over 6,000 chemicals are produced when tobacco is burned? Though not risk-free, smoke-free alternatives significantly reduce harm. Misinformation about these products persists in the UK. Smokers deserve the truth. Find out more ➡️spr.ly/6010fTqRk

61% of our manufacturing facilities are now carbon neutral. Our goal is to reach 100% by the end of 2025. We will deliver a smoke-free future built on sustainable practices. PMI is transforming for good. Find out more ➡️spr.ly/6014fTqe0 #SmokeFree #IntegratedReport2024

More than 1 in 4 cigarettes consumed in the UK is illicit. The illegal tobacco trade is an ongoing danger to public health and the economy. We must act now to combat this growing problem. Learn more 👇 spr.ly/6016fTqqe #SmokeFree #IllicitTrade

9 out of 10 adult smokers continue to smoke each year. For them to make a change, they need all the facts. We are all responsible for providing adult smokers with reliable information to help them make better choices. Learn more➡️spr.ly/6013fTSBZ #SmokeFree

In 2024, more than 1 in 4 cigarettes consumed in the UK was illicit. Illicit trade in the UK is worryingly high. Illicit cigarettes still pose a growing threat to our communities and the economy. Get the facts from the latest KPMG report on UK illicit trade

More than 6 million UK adults smoke. But smoke-free alternatives can play a crucial role in accelerating the decline of combustible cigarette use in the UK. The facts are here ➡️spr.ly/6017fTSO9 #SmokeFree

From transforming our business with smoke-free alternatives, to embedding sustainability, here are the Top 10 Takeaways from our latest Integrated Report.🌳 Learn more here ➡️ spr.ly/6015fTSXF #SmokeFree #IntegratedReport

More than 6 million UK adults still smoke. We're committed to supporting adult smokers leave cigarettes behind with science-backed alternatives.🚭 This is our approach to delivering change➡️spr.ly/6011AiPGx #SmokeFree

We are using innovation to drive change. Through research and technology, we are building a smoke-free future. Find out how👉 spr.ly/6017AiOtV #SmokeFree #Innovation

Science-backed alternatives exist for adult smokers who don't quit. PMI is committed to rigorous studies and transparency in our journey towards a smoke-free future. Science drives progress. Learn more spr.ly/6018AiPor #SmokeFree

We’ve been driving innovation and sustainability for 10 years to deliver a smoke-free future🌳 Our mission? Create a better future through science and responsible practices. Find out more⬇️ spr.ly/6015AiPJH #SmokeFree

Regulation must keep pace with technological innovation to ensure the best alternatives to smoking are available to adult smokers. Better alternatives are out there. Adult smokers deserve regulation that allows innovation to deliver on the promise of progress.

The UK ranked third in Europe for illicit cigarette consumption in 2024. Illicit trade is still an issue. Find out what more needs to be done➡️ spr.ly/6017AiRH1 #IllicitTrade #KPMG2024