Execution is just finding the real constraint not every issue needs a full rebuild sometimes 1 fix moves everything GM 🌤️

Ecom only clicks after you’ve tried enough wrong things to finally find the right one The painful phase is required, not optional Keep testing until one finally lands! GM and happy Sunday 🌄

It's normal for product research to take longer than a day, like if you've only been searching for 24 hours, that's nothing Switch it up Use Facebook ad library instead of spy tools, look for products on your organic Facebook feed, OR, ask ChatGPT for niche ideas, and then use

Every banger I’ve had started as a “nah this won’t work.” Our brains are terrible judges of what converts Market decides, not your comfort zone Have a lovely new month! 💙 GM

The goal is to hit BFCM results on daily basis

I preach this all the time: study outcomes, not emotions Once you understand why something worked, repeating it gets easier

The brands printing in 2025 aren’t guessing. They’re running ads in markets where the emotion is already hot. Beauty, pain relief, pets, home gadgets, parenting… These categories convert because the buyer’s problem is louder than your marketing. You don’t need luck. You

If I had to start over in 2025, my daily plan would be: 1. Research 10 competitor ads 2. Save 5 angles that punch 3. Write 1 full script from scratch 4. Turn that script into 2 video concepts 5. Turn it into 1 photo concept 6. Fix 1 part of my landing page 7. Study 1 great offer

Growing an ecom brand isn’t a straight line Some weeks you scale, some weeks you diagnose The winners are the ones who keep making decisions, not excuses GM 🌻

This is my 2025 e-comm brand wrapped. Each list is in order of impact: Top 3 things that gave us growth: - Focusing on avatars outside of the “brand”. Seems so obvious in hindsight lol. Don't be dumb like me. - Laser focused on more, different and better FB ads and funnels -

My biggest ad breakthroughs never came from new ideas They came from finally understanding why the old ones worked

Run ads. Print cash. Run more ads. Print more cash. Run super cool ads. Print super cool cash. Simple af.

US still prints no doubt but other markets help you learn why it prints

Everything I know about running Meta ads in 10 sentences: 1. Know your unit economics before you spend a dollar (CAC, LTV, contribution margin, profit). If you don't know these numbers, you're flying blind and Meta can't save you. 2. Creative volume + diversity wins in 2025.

mfs will run ads like this get META to fucking ban them forever then say that Mark Zuckerberg is a scammer (literally every ecom bro i've ever met)

How to mine negative reviews for ad angles. 1. Collect 100 negative reviews → Copy and paste them into a document. 2. Upload to ChatGPT with this prompt: "Analyze these reviews and identify: → Repeated complaints (pain points) → Desired outcomes (I wish this did...) →

Ask one question for everything "Could someone else do this at least 70% as good as me?" If yes - hire/message them Most people keep doing everything themselves, then burn out Here's my exact system for scaling without living in my laptop: 🧵 PS: like, repost, comment

Remember Aster? Hyperliquid.

The difference between $100K/month and $500K/month isn't better ads. It's speed of iteration. Here's what I mean: At $100K/month, most brands test like this: → Launch 10 new ads → Wait 7 days → Kill the losers → Make 10 more random ads → Repeat At $500K/month, brands