Perspective Branding (@pbranding) 's Twitter Profile
Perspective Branding

@pbranding

An independent design firm specializing exclusively in food and beverage brands. We create successful packaging design that is Visible. Visceral. Memorable.

ID: 36439262

linkhttp://www.perspectivebranding.com calendar_today29-04-2009 18:46:13

1,1K Tweet

156 Followers

123 Following

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Recently introduced by our friends at Cucina & Amore | Kitchen & Love, these small batch, artisan preserves from Switzerland are made with 70% real fruit. Delicious and beautiful to boot! lnkd.in/gu4RE3F #packagingdesign #branding #specialtyfoods

Recently introduced by our friends at <a href="/CucinaAndAmore/">Cucina & Amore | Kitchen & Love</a>, these small batch, artisan preserves from Switzerland are made with 70% real fruit. Delicious and beautiful to boot! lnkd.in/gu4RE3F  #packagingdesign #branding #specialtyfoods
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Marketers take note. While digital/mobile grabs more budget and the "retail apocalypse" grabs headlines, Moms and parents still make grocery stores their first stop. #PackagingDesign remains the most important, strategic and effective investment that #brands can make.

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These campaigns are fun but they'll be forgotten in a few weeks. Your #CampbellSnacks brands' packaging must perform every day, on shelf, in highly competitive categories where shoppers have more choice than ever. #PackagingDesign is the best brand investment. @CampbellSoupCo

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#Brands like Dang Foods, Cali’flour Foods and Green Giant are innovating beyond #glutenfree with products that embrace the emerging #keto and #paleo #food tribes. #trends #innovation perspectivebranding.com/gluten-free-fo…

#Brands like <a href="/DangFoods/">Dang Foods</a>, <a href="/CaliflourFoods/">Cali’flour Foods</a> and <a href="/GreenGiant/">Green Giant</a> are innovating beyond #glutenfree with products that embrace the emerging #keto and #paleo #food tribes. #trends #innovation perspectivebranding.com/gluten-free-fo…
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We love this great work by johnsonbanks for this.co. Too many better-for-you & plant-based foods, at the expense of brand, emphasize a checklist of health attributes that are undifferentiated category table stakes. This flips the script. Nicely done!

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Bend's Deschutes Brewery embraces the legal recreational cannabis industry with two of three of its new online digital advertisements. The new "It Comes With The Territory" ads were created by the new Portland based Öpinionated ad agency. Details: brewpublic.com/beer-news/desc… #cannabis

Bend's <a href="/DeschutesBeer/">Deschutes Brewery</a> embraces the legal recreational cannabis industry with two of three of its new online digital advertisements. The new "It Comes With The Territory" ads were created by the new Portland based Öpinionated ad agency. Details: brewpublic.com/beer-news/desc… #cannabis
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#CraftBeer and #cannabis: a natural pairing and two things that #Oregon does very well. Great work by Mark Fitzloff and #Opinionated for our friends at Deschutes Brewery! adweek.com/brand-marketin…

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Congrats to our great friends at @SpinatosFoods! Their delicious new #broccolicrust, #glutenfree frozen pizzas were featured on the TODAY's "Eat This, Not That" segment showcasing the latest, #healthiest and most #innovative new #food products! today.com/food/these-are…

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Fascinating insights from Fab Padilla's latest "Brand Relevance Index." Among #FoodandBeverage brands, only HERSHEY'S appears in the Top 50, at #40. Stark indicator of how far many of the traditional Big Food brands have fallen out of favor. prophet.com/relevantbrands…

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Congrats @SpinatosFoods! Great to see your fantastic #broccolicrust, #glutenfree frozen #pizzas featured on the TODAY. Will be even better to see them in our oven tonight for dinner! 🍕🍕🍕

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"While it would be almost impossible for one label to please every dietary preference, a universal labelling system would enable consumers to make quicker decisions and highlight certain health factors in foods." #food #cleanlabel #vegan newfoodmagazine.com/article/93820/…

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“We were just proud of the work, and inspired by other brands being more transparent about their creative process,” says Ben Nelson, creative director at Starbucks. #branding #identitydesign #visualidentity fastcompany.com/90394468/starb…