When the going gets tough, it's essential to return to the 'why'! On days when it’s hard to see the light at the end of the tunnel, it’s critical to find a purpose bigger than yourself, which gives you the strength to endure the pain and suffering and fuels resilience. This is

With Mother’s Day around the corner, I wanted to share something special - how Open Secret Mother’s Day hampers with unjunked snacks would be the perfect gift, as what better gift than the gift of health? But the honest truth is the best Mother’s Day gift is the “gift of

Link to hampers - opensecret.in/collections/ch…

The path to #entrepreneurship is the irrational choice for me personally - the choice that doesn’t make sense. - Saying no to a comfortable life: Living in the US, earning in dollars, traveling the world. - Saying no to happiness: Entrepreneurship gives you a lot of meaning

About 4 years ago, fueled by the belief that taste shouldn't compromise health, we embarked on a mission to Unjunk snacking. When $10+ billion snacking market was dominated by decade-old junk brands, we knew it was time for a change. Today, as we take the first step towards

It's an Open Secret that the best team has won ! 🏆 Heartiest congratulations to Team India 🇮🇳 from Open Secret . . . . . . . Note : Video Belongs to their respective owners #T20WorldCup #T20WorldCup2024 #T20WorldCup24 #Cricket #opensecret

I still remember the one-way flight I took from the US to India to pursue a dream: the unjunking mission. As a kid growing up in Bharatpur, a tier-3 city, I ate a lot of junk snacks. But as India progressed towards becoming a developed nation but a land of obesity at the same

The most common question women are asked is about work-life balance, but has anyone ever asked about balancing hormones? It's amazing to me that we talk so much about productivity, health, and well-being, yet so little about how a woman's body truly functions. Women’s bodies

Exciting News from Dubai! While I’ve never been to Dubai, I'm thrilled to announce that OpenSecret has made its debut in this incredible city! We're officially live in Dubai in partnership with the fantastic FiLLi Cafe To all our friends in Dubai, if you happen to spot

Standing on stage to receive the Forbes India x L'Oréal Groupe Women of Worth award, memories from the last three decades rushed through my mind - from the shy, unsure young girl in Bharatpur, struggling to find her voice, to the moments of self-doubt at IIT Bombay , to

Why do Indian consumers crave junk food? What are the healthier alternatives? With a multitude of health food D2C brands being launched, incumbent FMCG brands are being challenged. But what does it take to get a share of the consumer’s wallet and palate? Listen in to

The Biggest Lesson I Learned at Harvard Business School ! At HBS, the 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲 𝐦𝐞𝐭𝐡𝐨𝐝 forces you to think like the protagonist. And for the first time, I asked myself: 𝘞𝘩𝘺 𝘯𝘰𝘵 𝘤𝘳𝘦𝘢𝘵𝘦 𝘷𝘢𝘭𝘶𝘦 𝘣𝘺 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘨𝘰𝘰𝘥? As a marketer, I was trained to

If I could convince women to do just one thing, it would be this: 𝐆𝐞𝐭 𝐞𝐧𝐨𝐮𝐠𝐡 𝐩𝐫𝐨𝐭𝐞𝐢𝐧 For too long, protein has been marketed as something only “gym bros” need. But here’s the truth—𝐰𝐨𝐦𝐞𝐧 𝐧𝐞𝐞𝐝 𝐩𝐫𝐨𝐭𝐞𝐢𝐧 𝐣𝐮𝐬𝐭 𝐚𝐬 𝐦𝐮𝐜𝐡, 𝐢𝐟 𝐧𝐨𝐭 𝐦𝐨𝐫𝐞.

<1/n> 𝘐𝘯𝘥𝘪𝘢 𝘪𝘴 𝘧𝘢𝘤𝘪𝘯𝘨 𝘢 𝘩𝘦𝘢𝘭𝘵𝘩 𝘤𝘳𝘪𝘴𝘪𝘴—𝘰𝘯𝘦 𝘸𝘦 𝘤𝘢𝘯’𝘵 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘰 𝘪𝘨𝘯𝘰𝘳𝘦. This weekend, in Mann Ki Baat, the Prime Minister spoke about a growing epidemic: 𝗢𝗯𝗲𝘀𝗶𝘁𝘆. One thing he said really stuck with me:

𝐁𝐈𝐆𝐆𝐄𝐒𝐓 launch in Open Secret’s history! We just launched "Whey+, 𝘢 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘗𝘳𝘰𝘵𝘦𝘪𝘯" — exclusively on Flipkart — and it’s been nothing short of incredible. We hit a daily run rate that took cookies 1 year to get to. Honestly, we’re blown away. Whey+ is

When we started our unjunking mission at Open Secret, we never imagined we’d become bestsellers during the gifting season. But here we are - and it’s not just a win for us, it’s a clear sign: - Gifting is evolving. People want thoughtful gifts that are tasty, better for you,

When you operate in India’s food market, TAM isn’t the issue. The real question: do you have the right to win? That’s where Clay Christensen’s Innovator’s Dilemma comes in. Big incumbents focus on their cash cows. If you run a ₹5,000 Cr brand, a 10% growth means ₹500 Cr.