Gearing up for #Vday weekend like 💗😍💜😘💗😍💜😘💗 #PureIce shades #Love #PlayfulPurple #HeartMani… instagram.com/p/BQVz-J8BVC2/

Happy International Women's Day! Show your solidarity with women around the world in #PureIce… instagram.com/p/BRYb9vpAmiL/

ALL NEW SHADES!! Where have you spotted these new beauties? Find them Walmart NOW!!🤗 #PureIce #NewHues #ShadesForDays

We will have 3.14 slices of pie, please and thank you! #PureIce shade #IGotAConfection #HappyPiDay #PieDay 🍰 #TreatYourself #DessertFirst

It’s just wrong! We’re all about keeping our tips frosted for #EasterWeekend🌷🎂🐰🐣💅🏼 Which #PureIce shade will you be wearing?

Kiss winter goodbye with #tulips 💋🌷👋🏼 Freshly picked floral hues for #Springtime bliss! #PureIce #GuysAndDahlias #GirlyGirl #Peony #Rumors

All we have to say is ✨🦄💫💅🏼✨💓😍 @breezythenailpolishlover #PureIce #GalacticGlam #unicorn #glitter #magic

🇺🇸⭐️MEMORIAL DAY GIVEAWAY⭐️🇺🇸 WIN the #StarSpangledGlamour shades!! Enter and share for more chances to win! a.pgtb.me/w7Vl2t ❤️⭐️💙

🇺🇸⭐️CONGRATS TO OUR WINNERS⭐️🇺🇸 #PureIce #Sweeps #StarSpangledGlamour #LetFreedomBling #SparkleCity #Inbluential ❤️⭐️💙

The shade name says it all ✨✨#SparkleCity ✨✨#PureIce @zenpolish

Like if you only feel like your true self with painted nails 💅🏼#PureIce #ColorConfessions #LoveColor

Hello gorgeous!! #PureIce shade #SweetSerenity is pastel purple perfection 💅🏼💜 @thepolishedseahorse

Two views, same hue 🌎💙💫 #PureIce #OutOfOrbit #TuesdayBluesday @thepolishedseahorse @thefemininefiles

Happy first day of #Summer ☀️🍹👙🌻🏖🕶 Get your mani summer ready with bright and beautiful #PureIce shades!!

Want a sneak peek of our 5 fang-tastic #Halloween shades?? Head to our insta for details: bit.ly/2xVyr00 🖤🎃👻🕸🌙🔮 #PureIce

Introducing our #Fangtastic #Halloween collection! #IWantYouToHauntMe 👻 #SmouldrinCauldron🖤 #Gourdgeous 🎃 #ItsAlive🔥 #DarkArts🔮 #PureIce 👀

Share your #FangTastic #Halloween mani and enter to WIN a full set of our Limited-Edition shades! 😱😱😱 a.pgtb.me/qcFV6g #PureIce

Seeking some dark & ominous tones? #PureIce shade #DarkArts is a deep aqua green with mysterious sparkle 🖤🔮 #FangTasticColor #ManiMonday

Who else went batty over this vamp-tastic glow in the dark glitter last year??? 🦇🖤🦇#TBT #FrightThisWay #HalloweenNails #PureIce

CONGRATS to our #Fangtastic winners!! Your #HalloweenManis were so spooktacular! Keep a 👀 out for your prize! 👻🎃🖤🕸☠️ #PureIce #Sweeps