Reminder: "Organic" =/= "magic." Organic just means you didn't directly pay money for something. No community engagement happens by magic—you have to work for it.

pretty much accurate—a good rule of thumb.

This is so true! And, it's part of why considering which engagement forms are personally exciting to *you* as the community builder should absolutely be a part of your strategy work. Cmgrs should consider not only what's best for their community, but what they can sustain.

Write this on a post it and put it in your workspace: "If it doesn't invite interaction, I shouldn't share it in my community" What other some other top-of-mind reminders community managers should keep on hand?

If you use the word "obsessed" in your job posting it's an immediate no for me. You want me to be interested in my job to the exclusion of all else/to a troubling degree? No thanks 👋 This is not something I'm interested in being or cultivating in the teams I lead.

Getting a ton of questions lately about balancing executive expectations w/ community outputs, so, wanted to start a convo: -What's something you reported on recently that your execs saw as a big win? -What's something you reported on recently that your execs pushed back on?