Nick DePaula
@NickDePaula
I cover the footwear industry and NBA, WNBA & NIL marketing. On Boardroom / ESPN / Nice Kicks / Sole Collector over the last 15 years. [email protected]
26-12-2008 08:03:49
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BREAKING: Curry Brand has signed South Carolina guard MiLaysia Fulwiley to a multi-year NIL shoe deal. 📄✍️
“I think her style of play is changing the women’s game on the fly,” said Stephen Curry. “We are thrilled to welcome her into the family.”
boardroom.tv/milaysia-fulwi…
MiLaysia Fulwiley played for Team Curry in AAU, attended Curry Camp and now plays for Under Armour’s flagship program at South Carolina.
“I decided to join Curry Brand because it felt like family,” said Milaysia Fulwiley. “I’ve always had a close connection to the brand.”
Milaysia Fulwiley Stephen Curry Under Armour Basketball South Carolina Women's Basketball At Curry Camp in 2022, Milaysia Fulwiley was the breakout star of the invite-only skills camp.
“The fact that there is a such a full circle moment of being a part of the Under Armour family from the jump is great,” said Stephen Curry. “There are just so many great tie-ins.”
Milaysia Fulwiley Stephen Curry Under Armour Basketball South Carolina Women's Basketball As part of her Curry Brand deal, MiLaysia Fulwiley will be creating her own PE sneaker colorways.
“That is actually insane,” Fulwiley admits. “I used to do that on 2K — to do that in real life and actually *for me* … it’s unexplainable, really. It’s amazing and I can’t wait.”
