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LinkedIn snaps up Oribi to accelerate attribution technology capabilities.LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results.

TikTok adds Vamp to the TikTok Marketing Partner program. Global influencer marketing and content creation platform, Vamp, has been badged as an official TikTok Marketing Partner.

How Kinly’s videos and events attracted 100,000+ viewers.Kinly is a global provider of AV collaboration services and support. After 20+ years of experience in the AV and video collaboration industry, the company now has around 1,200 employees working with more than 2,500 clients.

MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster.

A new report has found that four in every five UK firms are unable to scale plans to their fullest potential with current connectivity arrangements. Just 20% of UK businesses state they are in a position to undertake digital transformation plans.

Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency. Blockchain can help to consolidate customer trust in the digital world. It can give more online ad authenticity, brand transparency, support cross-promotion.