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Let me get this straight. Google sent the entire adtech industry on a wild goose chase for the last five years? That's kind of diabolical.

Emma Horton, Director of Impact at XR Extreme Reach, shares insights in NewDigitalAge on how smarter creative workflows are helping brands cut down advertising’s carbon footprint.

My Digital Hero: Dan Wilson, Chief Data Officer, Charlie Oscar Who does Dan choose as his #DigitalHero ? buff.ly/4PP68cT

Martha Stewart just gave her keynote at PossibleEvent and the room was packed

Editor’s View: Celebrating the power of programmatic digital OOH newdigitalage.co/programmatic/e…

The JobsInAdtech May update newdigitalage.co/general/the-jo…

Boots’ in-housing evolution, building a performance media powerhouse Neil Jones, Head of Performance Media at Boots UK, discusses Boots’ in-housing strategy. newdigitalage.co/programmatic/b…

NDA releases its content program for Cannes. There's still an opportunity to get involved if you're quick! newdigitalage.co/publishing/nda…

Nick Stringer: It’s not the ‘cookie conundrum’, nor the privacy one: it’s the trust factor Trust is the thread that holds society together. Yet its importance is rarely felt until it snaps. buff.ly/3DyZZRj

Trinity Talks: James Hanslip, CEO at Content Ignite NDA spoke to the sponsors at the recent Trinity Spring Lunch to get their views on where the industry is heading and how they are helping. First up is James Hanslip, CEO of Content Ignite buff.ly/birr8zX

A call for Connected Decisioning How do we ensure that we are making the right decisions in-platform to deliver optimum outcomes? This seems like a simple question. But the answer is becoming increasingly complex. By Guy Gobert-Jones, Omnicom UK buff.ly/yoiHu8D

Marketing the Marketers: Publishers, platforms and purpose in a changing media landscape At New Digital Age’s latest Marketing the Marketers event, the focus turned to publishing. buff.ly/E7jWT6P

UK Advertising returns to Cannes Lions with Government-backed trade mission Now in its fifth year, the UK Advertising trade mission, curated by the UK Advertising Exports Group brings together UK companies looking to accelerate their global growth buff.ly/ZpkZbwt

My Digital Hero: lan Morrissey, Data Strategy Partner, GroupM agency OpenMind Who does Ian choose as his #DigitalHero? buff.ly/Gu9M5OT

How about something totally different from the usual Cannes activity? If you like dogs, you'll love this! Tripadvisor, Mars and NDA plan canine capers in Cannes. buff.ly/lhVjw2A

Michelle Sarpong: Consolidation in the advertising industry: Is it a good thing, really? Michelle is Commercial Lead, the7stars, and NDA’s new columnist buff.ly/6zJ6hdt

Am I Too Old For Facebook? By Naomi Linturn, Digital Account Director, The Kite Factory buff.ly/yqpcsL2

Don’t surrender your shelf space: Why retail media can’t afford to jump blindly into RTB By Mark Fishkin, Vice President of Retail Media Platforms, ISM buff.ly/JBVdQhu

How fake influencers are undermining equity for marginalised creators By Jane Skripnik, a Gen Z media analyst, consultant, and the CEO of Jane’s Media buff.ly/bydez96

Justin Pearse: I’m going to Cannes. Does anyone really care? buff.ly/lSYJQFH