Nathan Snell (@nathansnell) 's Twitter Profile
Nathan Snell

@nathansnell

Cofounder & CEO @RaleonHQ - the AI Retention Team for DTC 🤖. Prev: cofounder @nCino (IPO). Advisor. Angel Investor. Sneaker lover.

ID: 7699362

linkhttp://www.raleon.io calendar_today25-07-2007 01:04:00

1,1K Tweet

1,1K Followers

1,1K Following

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Took me too long to realize that these recent anthropic updates are all about bringing Claude Code to the cloud. Claude Skills (sub agents) Claude Code Web (code remotely) One of the biggest features missing is the ability for a prompt to update an .md file.

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At the end of the day, AI only matters if it performs. That's why I love seeing the results of customer trials roll in🤤 Some recent favorites: - Email Click Rate: ~3x - Placed order rate: 2x - Revenue per recipient: ~3x - Reduction in time spent: ~25%

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I'll be honest, Atlas is kind of🥱if you've been using Comet. Less capabilities than comet overall. I do like interacting directly with the page, that's a nice touch. We'll now learn whether distribution actually wins, or if Comet had enough of a head start.

I'll be honest, Atlas is kind of🥱if you've been using Comet.

Less capabilities than comet overall.

I do like interacting directly with the page, that's a nice touch.

We'll now learn whether distribution actually wins, or if Comet had enough of a head start.
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Sneak peak at what's cooking. The next wave of agentic AI is reversing who initiates the conversation. Right now I have to remember to ask. But the best agents will tap me on the shoulder: "Hey, here's a BFCM plan for you" or "I prepared this email for you" The end goal is a

Sneak peak at what's cooking.

The next wave of agentic AI is reversing who initiates the conversation.

Right now I have to remember to ask. But the best agents will tap me on the shoulder: "Hey, here's a BFCM plan for you" or "I prepared this email for you"

The end goal is a
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I wonder how much X is a bubble around this. It's underwhelming if you've used other AI Browsers. If you haven't though, I'd suspect positive sentiment?

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My current AI tier list for marketing: Copywriting - Claude or Kimi K2 Marketing Creative - Claude or Kimi K2 Data Analysis - ChatGPT-5 Thinking Image Creation - Nano Banana (Gemini) Video Generation - Veo3.1 (Gemini) Shows that locking into 1 platform reduces quality.

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As a builder, this is spot on. A HUGE learning we've seen is AI reliability is everything, THEN how smart it is. Our #1 reason for churn is if AI hallucinates data in the first ~3 interactions with our product. Lack of reliability kills trust. It's why we've spent so much time

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Stole a DTC growth strategy from Jordan Menard's talk at Commerce Roundtable and applied it to LinkedIn. It crushed. - 12.23% avg CTR - 238% less CPM - 88% more leads than standard ads The play was "Whitelist ads" but adjusted for SaaS. Here's what I did: - Pixeled our ICP

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This is a great example, too, of why it's so important to switch up angles and creative. Even going so far as to... try a plain text email. You'd be amazed how mixing it up boosts all results.

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Claude Skills are very underrated. If you don't want to mess around with Claude Code, this is hands down the next best step. Going to be sharing them soon, but I've created skills for: - Ad analysis - Ad copywriting - Ad concepting - Email copywriting - Strategic planning Just

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This is an underrated comment. Email is definitely the most profitable owned channel, but if it’s pushing that sort of range… other areas are slacking. 20-30% the normal range we see personally.

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Been playing with the "Builder" in Google AI Studio for a while. It's so underrated. Being able to have immediate access to google models and data without dealing with token cost/ APIs is SO nice. Especially for internal apps.

Been playing with the "Builder" in Google AI Studio for a while.

It's so underrated.

Being able to have immediate access to google models and data without dealing with token cost/ APIs is SO nice.

Especially for internal apps.
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Excellent -- this is the right question to ask... Excellent -- you're thinking about this the right way... Excellent -- that's a great question... Thanks, ChatGPT. I definitely need a new clear, emdash like indicator of AI use.

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Traditional analytics are cooked. Nobody wanted reports. They barely want insights. What they actually want is the recommendation. The analysis and dashboards are just source material for the real answer. The biggest competitor isn't another dashboard. It's an MCP server.

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Canva dropped their new email design feature. This will beat most of the basic AI email editors out there today, but misses the mark on higher quality email design. While their editor is nice, there's a few gaps they need to close to really make it🔥 Pros: - Template selection

Canva dropped their new email design feature.

This will beat most of the basic AI email editors out there today, but misses the mark on higher quality email design.

While their editor is nice, there's a few gaps they need to close to really make it🔥

Pros:
- Template selection
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You know your product is working when your free trial customers ask if they can still convert to paid and use your product until its sunset date 💙