Nathaniel Evans (@nateofad) 's Twitter Profile
Nathaniel Evans

@nateofad

Associate Professor of Advertising at the University of Georgia. Views and opinions are mine and mine alone.

ID: 1869816710

calendar_today16-09-2013 01:24:58

56 Tweet

139 Followers

172 Following

Native Advertising Institute (@nativeinstitute) 's Twitter Profile Photo

Labels aren't the only effective tool for ad recognition, shows study. A companion banner ad is actually just as effective, shows study - Simone Krouwer buff.ly/2JsuEO7

Labels aren't the only effective tool for ad recognition, shows study. A companion banner ad is actually just as effective, shows study - <a href="/SimoneKrouwer/">Simone Krouwer</a> buff.ly/2JsuEO7
Bart Wojdynski (@wojdynski) 's Twitter Profile Photo

Are you an awesome colleague and scholar looking for a tenure-track job in mass communication? Come work with us! UGA Grady College is a great place to work, and Grady is full of really good people doing a whole lot of cool things. We are hiring for FIVE tenure-track lines ... (1/2)

Are you an awesome colleague and scholar looking for a tenure-track job  in mass communication? Come work with us! <a href="/UGAGrady/">UGA Grady College</a> is a great place to work, and Grady is full of really good people doing a whole lot of cool   things. We are hiring for FIVE tenure-track lines ... (1/2)
Bart Wojdynski (@wojdynski) 's Twitter Profile Photo

So, Nathaniel Evans, Mariea Hoy, and I have been working for a while on how consumers' perceptions of how transparent vs. deceptive a covert advertisement is shapes their reactions to it. Here's our latest, in IJA: tandfonline.com/eprint/EBjJ5A7…

Nathaniel Evans (@nateofad) 's Twitter Profile Photo

For those parents that struggle internally with their children’s amount of screen time this is a thoughtful and well informed piece

Chris Stokel-Walker (@stokel) 's Twitter Profile Photo

In today's Observer New Review, my in-depth story on Fyre Festival, #ad and the CMAs new influencer rules - and why footballers and Love Island stars mean regulation will never work theguardian.com/technology/201…

Courtney Carpenter Childers (@courtchilders) 's Twitter Profile Photo

Just in case you need a little academic reading in all of your spare time today, Mariea Hoy Nathaniel Evans and I really enjoyed working together on this publication in the Journal of Advertising. Free access here: tandfonline.com/toc/ujoa20/47/…

Bart Wojdynski (@wojdynski) 's Twitter Profile Photo

New publication from Nathaniel Evans and me: The Covert Advertising Recognition and Effects (CARE) Model. This provides a model of key variables for studying the psychology of how consumers respond to covert advertising attempts. Thanks to those who helped! tandfonline.com/eprint/TKYBTMU…

Bart Wojdynski (@wojdynski) 's Twitter Profile Photo

Are you studying influencer marketing, product placement, native advertising, or other covert advertising forms? 2 more months to submit to the special issue of International Journal of Advertising that Nathaniel Evans and I are co-editing. Deadline: April 1st. explore.tandfonline.com/pages/cfp/rina…