Nathaniel Evans
@nateofad
Associate Professor of Advertising at the University of Georgia. Views and opinions are mine and mine alone.
ID: 1869816710
16-09-2013 01:24:58
56 Tweet
139 Followers
172 Following
Labels aren't the only effective tool for ad recognition, shows study. A companion banner ad is actually just as effective, shows study - Simone Krouwer buff.ly/2JsuEO7
Are you an awesome colleague and scholar looking for a tenure-track job in mass communication? Come work with us! UGA Grady College is a great place to work, and Grady is full of really good people doing a whole lot of cool things. We are hiring for FIVE tenure-track lines ... (1/2)
So, Nathaniel Evans, Mariea Hoy, and I have been working for a while on how consumers' perceptions of how transparent vs. deceptive a covert advertisement is shapes their reactions to it. Here's our latest, in IJA: tandfonline.com/eprint/EBjJ5A7…
In today's Observer New Review, my in-depth story on Fyre Festival, #ad and the CMAs new influencer rules - and why footballers and Love Island stars mean regulation will never work theguardian.com/technology/201…
Special issue on Children and Advertising: Free downloads American Academy of Advertising tandfonline.com/toc/ujoa20/47/…
Just in case you need a little academic reading in all of your spare time today, Mariea Hoy Nathaniel Evans and I really enjoyed working together on this publication in the Journal of Advertising. Free access here: tandfonline.com/toc/ujoa20/47/…
New publication from Nathaniel Evans and me: The Covert Advertising Recognition and Effects (CARE) Model. This provides a model of key variables for studying the psychology of how consumers respond to covert advertising attempts. Thanks to those who helped! tandfonline.com/eprint/TKYBTMU…
What the FTC’s latest endorsement disclosure actions mean for marketers Mariea Hoy Nathaniel Evans martechtoday.com/ftcs-latest-en…
Are you studying influencer marketing, product placement, native advertising, or other covert advertising forms? 2 more months to submit to the special issue of International Journal of Advertising that Nathaniel Evans and I are co-editing. Deadline: April 1st. explore.tandfonline.com/pages/cfp/rina…