Let's embrace new and unique partnerships for better #campaign performance and #growth. NOVUS' President and CMO, Rob Schutz Davis, shares with Digiday one partnership that helps us stay ahead. digiday.com/media-buying/a…

📣 Unlocking the power of outdoor advertising! 🌍🚏📱 Apple's "Shot on #iPhone" campaign proved it. Blend creativity, strategy, and data-driven decisions to captivate your audience and drive results. 🎯📊 Let's make waves in the advertising world! 💪🌳 forbes.com/sites/forbesag…

Out-of-home #advertising has proven its effectiveness over centuries, driving brand awareness & sales. With 5 trillion potential impressions & expanding opportunities, the US #OOH market is poised for rapid growth. Let's embrace this marketing revolution! fastcompany.com/90889644/six-f…

The rise of #CTV has opened up a plethora of opportunities for advertisers to deliver more impactful #ad campaigns. CTV serves as a valuable tool for advertisers to understand which ads were viewed AND what actions the audience took after viewing an ad. exchangewire.com/blog/2023/05/0…

#Geotargeting allows marketers to select specific geo areas and show their ads only to viewers in those areas. This means that apt marketers can target their ad efforts to reach only those people who are most likely to be interested in their properties. globest.com/2023/05/10/str…

Interesting stats. The landscape is definitely changing.

#YouTube introduced a new #ad slot that appears when a user pauses the video they are watching. This move reflects YouTube's ambition to compete for TV ad budgets and cater to the evolving landscape of digital video consumption. Great read by VideoWeek videoweek.com/2023/05/18/you…

#CTV has experienced significant growth and now captures over half of all video impressions. In the first quarter of 2023 alone, CTV's share of impressions has already increased by an additional 3 percentage points. TV Tech tvtechnology.com/news/more-than…

🔊📻 Audio #advertising is booming amidst privacy regulations, prompting marketers to adapt strategies in an evolving landscape. While new investments in #CTV slow down, it remains significant. Agility is key as privacy rules evolve. #AudioAdvertising digiday.com/media/how-prog…

The CTV market poses challenges as inventory gets resold, hindering transparency. Advertisers must advocate for information sharing to ensure effective CTV advertising. Awareness of these challenges is vital for informed decision-making. #CTV #Advertising adexchanger.com/digital-tv/adv…

Analysts predict an influx of new players entering the ad-supported #CTV space. As the industry evolves, #advertisers should keep an eye on emerging opportunities and evolving consumer preferences. Great read by Insider Intelligence insiderintelligence.com/content/ctv-fu…

The preference for #programmatic guaranteed transactions and PMPs reflects a desire for enhanced brand safety. Agencies anticipate a resurgence in #CTV ad spending later in the year. Great reporting by Digiday digiday.com/media-buying/s…

"Companies invested 6% more in digital advertising in the first five months of 2023 than in the same period in 2022." The importance of #platform is helping #advertisers make returns on their digital investments, & build stronger #ConsumerRelations. businesswire.com/news/home/2023…

Brands that invest in TV advertising during the summer season can experience a boost of up to 36% in their share of voice compared to other times of the year! Manchester Times manchestertimes.com/news/business/…

High-spending advertisers are more likely to invest in CTV than social media, while the opposite applies to low-spending advertisers. This pattern is similar to linear TV where it's not a major channel for small advertisers but is crucial for larger ones. videoweek.com/2023/06/01/ctv…

With #DigitalAdvertising comes security risks. DoubleVerify and Roku have announced their plans to work together on exposing #CTV ad fraud, giving both advertisers and #consumers more peace of mind and trust in streaming overall. TV Tech tvtechnology.com/news/roku-doub…

The report suggests that daytime television has seen growth in ad impressions, particularly on broadcast networks and certain talk shows. The genre presents opportunities for advertisers seeking broad reach and targeted advertising. Great read Tom Butts tvtechnology.com/news/daytime-t…

.@PrimalKitchen is going all out this summer to reach #GenZ consumers with unique #OOH activations such as lifeguard towers and aerial banners as a 'plus up' to their digital strategy. A great way to create summer buzz! #OOH #GenZ #Marketing #Advertising digiday.com/marketing/why-…

Measurement is a vital topic among TV #advertisers and marketers. While many #measurement currencies are not ready for use or need more work – the need for measurement #currency remains. Digiday digiday.com/future-of-tv/f…

OOH advertising has massive potential to drive #ConsumerBehavior, spark online discussion, and drive website views. While it is one of the oldest tactics advertisers know, with the introduction of engaging tech, #OOH is a great trend right now. #tech thedrum.com/opinion/2023/0…