.mmERCH is way more than a collection of phygital fashion 🧥✨

It's a movement where user empowerment and sustainability are pillars.

Today, this vision is becoming increasingly relevant across all industries. How does blockchain technology help achieve these goals 👇🧵

According to Earth.Org, around 92 million tons of clothes end up in landfills every year. With fast fashion speeding up, this number might hit 134 million tons by 2030.

Manufacturers produce far too much and throw away whatever has not been sold.

earth.org/5-takeaways-fr…

🧥 mmERCH uses Buildtree’s blockchain technology and generative art to tackle this problem by launching a collection in which each garment is unique and unrepeatable.

This way, consumers can find wearables that perfectly fit their personality & style, reducing waste.

Here, fashion is designed through automated systems that produce 1/1 wearables.

Customers can buy and wear items no one else in the world has ✨

Plus, thanks to the blockchain’s transparency and immutability, the provenance of every single asset is provable ⛓️🔍