OpinionX
@myopinionx
OpinionX is a free research tool for ranking and segmenting your customers' biggest pains, preferences, and priorities 🥇🥈🥉
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http://opinionx.co 30-10-2019 21:17:17
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Tom Kerwin 5/ Customer Problem Stack Rank Use when you need to prioritize opportunities. One of the best and relatively simple techniques to get the customers to make the hard tradeoffs. Let the top choice win. (Also great to pair with the Opportunity Solution Tree)
Researchers aren't scared of advanced methods like conjoint or maxdiff analysis — they’re actually afraid they'll ruin a project by picking the wrong method Here’s the cheat sheet I use to help researchers pick the right method for their research projects fullstackresearcher.substack.com/p/my-cheat-she…