The truth about the golf industry? ☝🏽

Evolution is forever. Revolution is rare.

That said - plenty of 2023's most innovative products went unnoticed...until today ;)

We wanted to share with you our Editor's picks for the season's most deserving clubs, companies and more.

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1. Story of the Year: PGA - PIF Merger

Had this one on your 2023 bingo card?

Didn’t think so.

We're just scratching the surface with the details of what's to come for professional golf - but it's safe to say, this year has been one hell of a ride.

2. Golf Company of the Year: Titleist

Solid performers in every club category? ✅
Outstanding ball performance? ? ✅
#1 performers in glove, shoe and apparel categories? ? ✅ again.

Need we say more?

3. Driver of the Year: COBRA Golf AeroJet LS

Topping the charts for distance - the AeroJet was an unexpcted winner in this year's testing

Sound and feel improvements from year's past - earns this an award in our books

4. 2023's Player's Irons: mizunogolf JPX 923 Tours

Accurate and consistent.

Sharp shooters...I'd suggest a look at these. 👀

5. 2023's Game Improvement Irons: TaylorMade Golf Stealth

Taking the #1 spot 2 years in a row doens't come easy - but the Stealths swept the field...yet again

98/100 in the Lab is hard to beat ;)

6. Wedge of the Year: VokeyWedges SM9

Tried & True - you all know the deal.

Titleist is making big moves in the wedge department.

A new fitting tool and plenty of grinds, bounces and custom options to choose from - this award was a no brainer.

7. Blade Putter of the Year: L.A.B. Golf L.A.B. Link.1

Say what you will, but the Link.1 is one of the more unique Anser style putters in the game.

Spotted on tour and in our Top 5 in testing, consider this award - earned!

8. Rangefinder of the Year: Bushnell Golf

It's no secret why 98% of TOUR players are seen using these on a daily basis.

Crushing testing every year is starting to look like an old habit.