Outbound isn’t spam, it’s relevance. The right lead, the right message, the right offer. Get those three right, and outbound becomes one of the fastest ways to grow early on. #GTM #Outbound #Startups #BuildInPublic

Paid only works when your positioning and audience are already clear. If you run ads too early, you’re just burning cash. Validate with organic first, then use paid to scale what’s proven. #GTM #PaidMarketing #Startups #BuildInPublic

Influencers only work when incentives are aligned, that’s why I pair them with affiliates. It’s one of the fastest ways to get distribution without building the audience yourself. #GTM #InfluencerMarketing #Affiliates #Startups #BuildInPublic

in today's episode of building in public, we gotta be willing to get sweaty sometimes 💦👀

Where the hell is my husband 🎤🎶

Only female founders are going to be able to relate to this 👀🤦🏻‍♀️

wHy CaNt wE hAvE a MoRe NUANCED cOnVeRsAtIoN?

This is what GTM experimentation looks like, testing a handful of channels at at time, those that don't work are culled and those that do are scaled, systematised and we move on to the next. It can be painfully slow, but it compounds.

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