The May-June 2025 issue (Vol 44, # 3) issue of Marketing Science is now available pubsonline.informs.org/toc/mksc/44/3

Newly Accepted Articles 05/25 (2 of 5) "Can Rising Eco-sensitivity Hurt Sustainability? Eco-Impact of Durable Goods Innovations" by Sudhir, K. ; Shankar, Ramesh; Jin, Yuan K. Sudhir

Newly Accepted Articles 05/25 (3 of 5) "Algorithmic Lending, Competition, and Strategic Provision of Pre-approval Tools" by Wang, Qiaochu; Huang, Yan; Singh, Param Vir Param Vir Singh

Newly Accepted Articles 05/25 (4 of 5) "Safety Reviews on Airbnb: An Information Tale" by Culotta, Aron; Jin, Ginger Zhe; Sun, Yidan; Wagman, Liad Aron Culotta

Newly Accepted Articles 05/25 (5 of 5) "Exploring Peer Effects Associated with User Retention in a Socially Connected Business" by Chen, Yijun; Mehta, Nitin

Articles in Advance 05/25 (1 of 8) "Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?" by Jonne Y. Guyt; Arjen van Lin; Kristopher O. Keller Jonne Guyt pubsonline.informs.org/doi/full/10.12…

Articles in Advance 05/25 (2 of 8) "Personalization, Consumer Search, and Algorithmic Pricing" by Liying Qiu, Yan Huang, Param Vir Singh, Kannan Srinivasan Param Vir Singh pubsonline.informs.org/doi/abs/10.128…

Articles in Advance 05/25 (4 of 8) Frontiers: "Generative AI and Personalized Video Advertisements" by Anuj Kapoor; Madhav Kumar pubsonline.informs.org/doi/abs/10.128…

Articles in Advance 05/25 (5 of 8) "Advertising Platforms and Privacy" by Ruizhi Zhu; Sridhar Moorthy; Xianwen Shi pubsonline.informs.org/doi/abs/10.128…

Articles in Advance 05/25 (6 of 8) "Bricks Processing Returns for Clicks: Can Foes Become Friends" by Ahmed Timoumi, Abhinav Uppal pubsonline.informs.org/doi/abs/10.128…

Articles in Advance 05/25 (7 of 8) "Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation" by K. Sudhir; Onesun Steve Yoo; Zihao Zhou K. Sudhir pubsonline.informs.org/doi/abs/10.128…

Articles in Advance 05/25 (8 of 8) "Vertical Competition on a Common Platform" by Xiaojuan Puyang; Zheyin (Jane) Gu; Rachel R. Chen; Juan Li pubsonline.informs.org/doi/abs/10.128…

Newly Accepted Articles 06/25 (1 of 1) Database Article: "Twin-2K-500: A dataset for building digital twins of over 2000 people based on their answers to over 500 questions" by Toubia, Olivier; Gui, George Zhida; Peng, Tianyi; Merlau, Daniel J;Li, Ang; Chen,Tony George Gui

Articles in Advance 06/25 (1 of 2) "Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program" by Rudolf-Harri Oberg; , Andrés Musalem pubsonline.informs.org/doi/abs/10.128…

Articles in Advance 06/25 (2 of 2) "Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews" by Tommaso Bondi pubsonline.informs.org/doi/abs/10.128…

The July-August 2025 issue of Marketing Science is now available online! pubsonline.informs.org/toc/mksc/44/4