Jacob Espinoza (@mrjacobespi) 's Twitter Profile
Jacob Espinoza

@mrjacobespi

Salem, Oregon’s hype man. Sharing thoughts about building a local media company. Big high five guy.

ID: 221645065

linkhttp://JacobEspinoza.com calendar_today01-12-2010 06:06:23

38,38K Tweet

38,38K Followers

1,1K Following

beehiiv 🐝 (@beehiiv) 's Twitter Profile Photo

the wildest $0 → $10M founder stories you’ve never heard… that's Personal IPO, a new podcast where top audience‑first founders reveal the exact playbooks they used to build million‑dollar businesses: • their “holy sh*t this is working” moments • the funnels + actual emails

Jacob Espinoza (@mrjacobespi) 's Twitter Profile Photo

Last week, we decided on a quick trip to Disneyland. Yesterday my kids and I were there from open to close. Never will regret that kind of thing. Let this be your push to book the trip.

Jacob Espinoza (@mrjacobespi) 's Twitter Profile Photo

I saw someone I follow on X at Disneyland on Friday. Someday I'll see them on my timeline again and think to myself, “It was you!”

Jacob Espinoza (@mrjacobespi) 's Twitter Profile Photo

Found my first franchisee. Created terms that makes this opportunity accessible to almost anyone willing to put in the work. Excited for the growth that is about to happen. Have two more calls lined up this week. Figuring it all out as I go. ✈️

Jacob Espinoza (@mrjacobespi) 's Twitter Profile Photo

Here’s the problem with legacy media: Their business model works just well enough to keep them from evolving. Subscriptions trickle in. Ad revenue limps along. They survive, but they don’t thrive. Meanwhile, communities go uninformed. Stories go untold. Local voices go

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83% of your neighbors don't pay for local news. But they still want to know what's happening. That's a massive opportunity hiding in plain sight. Here's what I've learned building local media on social: You're not competing with newspapers. You're competing with memes and

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The best part of building a brand online are all of the unexpected opportunities that pop up. I’m so grateful for everything right now.

Jacob Espinoza (@mrjacobespi) 's Twitter Profile Photo

Does the world need more local podcasts? Yes. But probably not for the reason you think. Here's the thing about podcasts: they're really hard to grow. Fewer listeners = smaller impact = harder to monetize. But I keep coming back to this format because of what happens AFTER

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All you need to start a local media company is your iPhone. Your community is starving for local news. 83% won’t pay for subscriptions. Local newspapers are dying. But you could fix this with your phone and sweat equity. No office rent. No expensive equipment. No journalism

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I’m always digging for things to do in my city. I don’t live in a city that gets headlines or major festivals. We get cover bands and occasionally a touring comedian. But we do our best to build hype and help encourage those making these things happen to keep investing in

Colin Landforce 🛠 (@landforce) 's Twitter Profile Photo

A byproduct of doing Cut30 is every month we review, feedback, and see performance of hundreds of videos. Our coaches do too.. but me, Oren, and Alex are in there directly, daily. Lotta people make content and talk about it. Very few on the planet more in the trenches than us.

Jacob Espinoza (@mrjacobespi) 's Twitter Profile Photo

One of the funnest parts of making local social media is when you walk into a coffee shop and see someone watching one of your videos.

Jacob Espinoza (@mrjacobespi) 's Twitter Profile Photo

Stop thinking there is an imaginary number of followers you need before you start getting sponsors. Do the most with what you have and keep focusing on getting better along the way.