We're not seeing any convincing evidence of a tea party-style backlash for Senate Democrats, nearly all of whom are maintaining their popularity among the base. The one outlier? John Fetterman.

With a 65% approval rating among voters in Vermont, Democrat Peter Welch is the most popular senator in the country for the first time. pro.morningconsult.com/trackers/senat…

here's an interesting one: only one Senate Democrat — John Fetterman — is facing a base revolt in 2025.

pro.morningconsult.com/analysis/senat…

The second quarter of 2025 was another exceptional one for Republican Phil Scott of Vermont, who was the most popular governor for the 12th quarter running with a 72% approval rating. pro.morningconsult.com/trackers/gover…

Levi’s Is One of the Most Reputable Brands in the U.S. pro.morningconsult.com/analysis/levis…

Only one Democratic senator is tanking with the base, and in a sign of a favorable midterm environment, many are improving their standing among Republicans pro.morningconsult.com/analysis/senat…

Shoppers see brands that communicate price changes due to tariffs as smart, practical and trustworthy. Not communicating price increases risks being seen as unpatriotic, cowardly and unethical. pro.morningconsult.com/analysis/tarif…

new World of DaaS with Michael Ramlet, CEO of Morning Consult 💰 from bootstrap to $100m ARR 🗳️ how they disrupted the $90B polling industry 📊 selling data to the Fed 🤖 AI adoption + consumer sentiment

Great coverage of an important issue we see in Morning Consult's high frequency economic data. From Emily Peck of Axios axios.com/2025/07/22/tru…

What Brands Need to Know About Crypto Traders pro.morningconsult.com/analysis/crypt…

More voters than not oppose nearly all of Trump’s newly proposed tariffs pro.morningconsult.com/analysis/voter…

Where Americans stand on the Trump tariffs: Additional country breakouts here by our U.S. analyst Eli Yokley: pro.morningconsult.com/analysis/voter…

While many brands have rolled back their DEI efforts under the Trump administration, those that stuck with their initiatives have a positive trajectory with consumers pro.morningconsult.com/analyst-report…

Two main takeaways from latest Morning Consult polling of voter views on #TrumpTariffs: 1. None of the newly proposed reciprocal tariffs are popular. 2. All tariffs already in effect have lost support in recent weeks.

Despite significant advancements in AI usage overall, consumers’ use of AI tools in e-commerce has barely budged in a year and a half pro.morningconsult.com/analysis/ai-ec…

At one point last week, respondents from households with a minimum annual income of $100,000 were 28 percentage points more likely than those from households earning less than $50,000 to say the country is headed in the right direction. pro.morningconsult.com/trackers/publi…

Trump’s approval rating ticked back up to 47% (up 2 percentage points from last week) while his disapproval rating decreased to 50% (down 2 points). pro.morningconsult.com/trackers/donal…

Where Consumer Spending Stands Midway Through 2025 pro.morningconsult.com/analysis/where…

With the FIFA World Cup and Summer Olympics on the horizon, brands hoping to attract event travelers must understand who they are and what they want to experience pro.morningconsult.com/analysis/sport…