»Sanitary ware is a real cultural thing.« (Bart Geraets) Learn how geographic distance, institutional and cultural differences between markets influence international market development and management from #IPEE: youtube.com/watch?v=IVTOLi…. #mncwhispering #videocases #Erasmusplus

The 2nd video from the @MNCWhispering series focuses on the role of technology in internationalization and shows why radical/disruptive technology is not always easy to introduce and sell internationally: youtube.com/watch?v=QMxTkD… #mncwhispering #videocases #Erasmusplus #IPEE

Craig Mailey (Chief Strategy and Marketing Officer at Cox Automotive UK) explains the relationship between the digital transformation of a firm's business model and the development of its global markets in a video: youtube.com/watch?v=oYNLbj…. #mncwhispering #videocases #Erasmusplus

On 7 October 2021, Andreja Jaklič presented innovative teaching methods for IB, such as those developed in MNCWhispering, at the ‘Opportunities and Threats in Contemporary International Business’ panel by CIR. #MNCwhispering #ErasmusPlus #internationalbusiness #videocases

Looking for new ways to teach? Wondering how to develop and use effective video cases for students? Join a seminar by Filip De Beule and Ysabel Nauwelaerts on 21 October between 14.00 and 17.00: media-and-learning.eu/event/developi… #MNCWhispering #Erasmusplus #videocases #elearning #teaching

At the ‘Opportunities and Challenges of the Digital Era: Teaching and Pedagogy in IR’ roundtable, Andreja Jaklič stressed that development of materials adapted to blended learning strengthen University stability and student satisfaction. #Erasmusplus #MNCWhispering #multiplier

Check out the new addition to @MNCWhispering. In it, MalcolmStafford from @HalifaxFan discusses how a small manufacturing firm can configure its global footprint to service current and future market developments: youtube.com/watch?v=rZVVAh… #videocases #Erasmusplus #locationchoice

The latest video from @MNCwhispering features @HydraulicsOnline. In it, @HelenTonks describes how this SME set out to internationalize and “made miles disappear” with a #customercentric business approach and an #online presence: youtube.com/watch?v=3DDORG… #videocases #Erasmusplus

A new video in the MNCWhispering collection features #AmicaGroup. #AlinaJankowskaBrzoska (VP sales and marketing) discusses how firms create internationalization models and Amica’s path to acquisitions as a market entry mode. youtube.com/watch?v=7Uo4Kq… #videocases #Erasmusplus

Andreja Jaklič & Iris Koleša participated in the #AIBCEE2021 to present the (dis)advantages of teaching with #videocases during the #Covid19 pandemic based on experience from @MNCwhispering. They highlighted the importance of continuous updates of teaching materials. #ErasmusPlus

The newest addition to MNCWhispering features #NikVene, a product #innovator and founder of #NVHolders – a digitally #bornglobal. The #videocase uncovers an aspiring entrepreneur’s path to a global business supported by #digitalmarketing: youtube.com/watch?v=qKE8_J…. #ErasmusPlus

Check out how #FDI can promote #sustainable #localdevelopment in a MNCWhispering #videocase from the #MunicipalityofKočevje. Mayor Vladimir Prebilič explains the process, determinants and outcomes of attracting #sustainableFDI to remote locations: youtube.com/watch?v=sMMj57… #ErasmusPlus

Do you want to learn more about #market and #partnerselection and their role in #innovation? See the video case from @MNCwhispering that features #IncomLeone (an innovative ice-cream manufacturer): youtube.com/watch?v=2W1Ogj…. #Erasmusplus #marketselection #marketdiversification

The video case from @MNCwhispering filmed in Kipling illustrates the company’s #production and #sourcing decisions through time. #VeraBreuer and #PaulVanDeVelde explain the factors determining these processes: youtube.com/watch?v=H99y84…. #videocases #Erasmusplus #OER

“Buzz is /…/ what is driving brands today,” says #VeraBreuer from Kipling in a #videocase for the @MNCWhispering series that covers #marketentry, #omnichannel development and #branding in #China: youtube.com/watch?v=C72bSD…. #Erasmusplus #OER #internationalmarketdevelopment

“You are simply not big enough to think strategically,” said a colleague to @LeszekTasiemski at the starting stages of #nSense (now part of F-Secure). The MNCWhispering #videocase illustrates how startups can become significant global players through acquisition. #Erasmusplus

Would you like to know more about the #acquisition process in #internationalbusiness? See the MNCWhispering #videocase from F-Secure: youtube.com/watch?v=teOGjk…. #innovativeteaching #elearning #onlinelearning #highereducation #Erasmusplus #internationalgrowth #businessdevelopment

@MNCWhispering #VideoCase from #Novol focuses on strategies aimed at defending a #CompetitivePosition relative to global players entering a firm's domestic market, such as capitalization on local knowledge and networks: youtube.com/watch?v=KEq33M…. #ErasmusPlus

We are proud to complete MNCWhispering with very positive feedback from reviewers, who described the project as #innovative, #inspiring, well-managed, having a #StrongMethodology (developed by partners), and providing excellent #quality and #inclusive outputs. #Erasmusplus #OER

Special thanks to Erasmus+ & the project reviewers for their appreciative words about MNCWhispering. #MNCwhispering #InternationalBusiness #InnovativeTeaching #eLearning #OnlineLearning #videocases #highereducation #Erasmusplus #OER