Mithu Lucraft (@mithulucraft) 's Twitter Profile
Mithu Lucraft

@mithulucraft

Senior Consultant at TBI Communications. Views are my own. #publishing #research #marketing #openaccess #openresearch

ID: 14600795

linkhttps://www.linkedin.com/in/mithulucraft calendar_today30-04-2008 14:38:27

7,7K Tweet

857 Followers

700 Following

TBI Communications (@tbicomms) 's Twitter Profile Photo

Mastodon, Bluesky, and now Threads - a hot topic today among the TBI team. Here's what we know so far about Threads – it’s: - Instagram's new competitor app for Twitter - Just launched - Advertised as a ā€œtext-based conversation appā€ #SocialMediaMarketing

Mastodon, Bluesky, and now Threads - a hot topic today among the TBI team.

Here's what we know so far about Threads – it’s:
-  <a href="/Instagram/">Instagram</a>'s new competitor app for Twitter
-  Just launched
-  Advertised as a ā€œtext-based conversation appā€

#SocialMediaMarketing
ALPSP (@alpsp) 's Twitter Profile Photo

Session 6b of #alpsp2023 - Marketing, Analytics and Data for an Open Research Future. Join us with Mithu Lucraft TBI Communications; Stephanie Veldman@BrillPublishing; Mathiⓐs Astell ResearchGate; Rachael Harper IOP Publishing & Sara Killingworth The Institution of Engineering and Technology. ow.ly/V3tQ50PqWny

Session 6b of #alpsp2023 - Marketing, Analytics and Data for an Open Research Future. 

Join us with <a href="/mithulucraft/">Mithu Lucraft</a> <a href="/tbicomms/">TBI Communications</a>; Stephanie Veldman@BrillPublishing; <a href="/MathiasAstell/">Mathiⓐs Astell</a> <a href="/ResearchGate/">ResearchGate</a>; Rachael Harper <a href="/IOPPublishing/">IOP Publishing</a> &amp; Sara Killingworth <a href="/TheIET/">The Institution of Engineering and Technology</a>. 

ow.ly/V3tQ50PqWny
TBI Communications (@tbicomms) 's Twitter Profile Photo

We’re looking forward to our session next month at ALPSP! Catch TBI’s Mithu Lucraft at Session 6b of #alpsp2023 where she will be discussing ā€œ#Marketing, Analytics and Data for an Open #Research Future.ā€ @BrillPublishing Mathiⓐs Astell ResearchGate IOP Publishing The Institution of Engineering and Technology

TBI Communications (@tbicomms) 's Twitter Profile Photo

šŸ—“ļø Only ONE MONTH to go until #ALPSP2023! We are excited to have TBI’s Mithu Lucraft attending. If you would like to set up a meeting, get in contact! ALPSP #ScholComm #Scholarly #Publishing

TBI Communications (@tbicomms) 's Twitter Profile Photo

ALPSP 2023 is next week! We are looking forward to meeting with everyone. You can catch TBI’s Mithu Lucraft at the conference, and also hosting Session 6b: #Marketing, Analytics and Data for an #OpenResearch Future. #ALPSP2023 #OpenAccess

<a href="/alpsp/">ALPSP</a> 2023 is next week! We are looking forward to meeting with everyone.

You can catch TBI’s <a href="/MithuLucraft/">Mithu Lucraft</a> at the conference, and also hosting Session 6b: #Marketing, Analytics and Data for an #OpenResearch Future.

#ALPSP2023 #OpenAccess
Mithu Lucraft (@mithulucraft) 's Twitter Profile Photo

Encouraging to see the shift in criteria for REF 2028, particularly evidence for wider engagement and broader range of outputs. There is an inevitable knock-on effect in the effort needed, but will this help push forwards researcher participation in open research? #alpsp2023

Mithu Lucraft (@mithulucraft) 's Twitter Profile Photo

It's getting a bit old now but I can see how resources like VSNU/Springer Nature's societal impact toolkit, helping researchers understand how to collect and maximize that impact, will become even more valuable #alpsp2023

Mithu Lucraft (@mithulucraft) 's Twitter Profile Photo

So inspired to hear the really action-orientated commitments coming out of Bloomsbury Academic 's DEI work: small steps to ensure meaningful change can happen - really impressive #alpsp2023

Mithu Lucraft (@mithulucraft) 's Twitter Profile Photo

There's something interesting in here about measuring author-led (i.e. community) progress WRT to open science practices versus what impact a publisher or funder makes with policy: I can see that open science indicators could help demonstrate both to inform progress #alpsp2023

Hum (@hum_works) 's Twitter Profile Photo

The way publishers target and attract authors is changing - and data is a big part of the answer! Great insights from Mithu Lucraft, Mathiⓐs Astell, Rachael, and Sarah today. #alpsp2023

The way publishers target and attract authors is changing - and data is a big part of the answer! 
Great insights from <a href="/mithulucraft/">Mithu Lucraft</a>, <a href="/MathiasAstell/">Mathiⓐs Astell</a>, Rachael, and Sarah today. #alpsp2023
Mithu Lucraft (@mithulucraft) 's Twitter Profile Photo

Chris Banks points to the challenge that data sharing takes time, but isn't the larger issue that it isn't planned for and managed properly early in the research process, i.e. improving data management key? #ALPSP2023

TBI Communications (@tbicomms) 's Twitter Profile Photo

Behind the scenes we’ve been busily working on a new website! Find out more about our wide range of #marketing services for the #scholcomm community, explore case studies, and feedback from our clients. šŸ”—bit.ly/45rmWNh #WebsiteRedesign #ResearchComms

Behind the scenes we’ve been busily working on a new website!

Find out more about our wide range of #marketing services for the #scholcomm community, explore case studies, and feedback from our clients.

šŸ”—bit.ly/45rmWNh

#WebsiteRedesign #ResearchComms
TBI Communications (@tbicomms) 's Twitter Profile Photo

What are the key #strategicmarketing priorities in academic and #scholcomm? We’ve launched a survey to find out! Participate in our survey to help us understand the trends and challenges for marketing in scholarly publishing. Have your say: bit.ly/3TbXh97 #2024planning

What are the key #strategicmarketing priorities in academic and #scholcomm?

We’ve launched a survey to find out! Participate in our survey to help us understand the trends and challenges for marketing in scholarly publishing.

Have your say: bit.ly/3TbXh97
#2024planning