The whole reason we do A/B tests is to avoid confounding variables. That's why random assignment is so critical. Matt Gershoff #MAS_Conf

Random Assignment + Statistical Inference = Causal Inference. Matt Gershoff #MAS_Conf

A/B testing is basically just a process for blocking confounding and ruling out error. Matt Gershoff #MAS_Conf

The Analytics Power Hour LIVE at #MAS_conf ! Moe Kiss Tim Wilson Michael

For anyone at #MAS_conf who is curious, this is Moe the cat who lives in San Jose 🤣 Moe Kiss Analytics Power Hour (the middle one)

Look, I don't know how to break this news to you, but your email has not found me well.

Sharing findings can be both exhilarating & frustrating for the analyst. How can you deal with conflicting preconceptions & maximise the chances of having your recos acted on? Useful tips abound in our latest episode, live from Marketing Analytics Summit analyticshour.io/2022/07/26/198…

Data, as told by Legos #data #analytics #measure

A good sign that your culture isn’t great is when team members feel they have to put an OOO up when they are going to be out for a couple of hours. If you see this happening as a leader then engage rapidly and determine what the root cause is. #companyculture #outofoffice

(1/2) Today I learned… if you track a #DataStudio report with #GoogleAnalytics, and then schedule it to send via email, the process of rendering the report for the PDF each day will fire your Google Analytics tracking. (So scheduled reports are arguably “inflated” in views.)

(2/2) If you want to exclude the PDF-rendered views, when you look at the Report ID in the Page field, exclude those that end with /appview (just like you’d want to exclude those that end with /edit to exclude loads of the Data Studio report in edit mode.)

I’m going to have to give this a try. Nifty #DataStudio funnel solution from Mehdi Oudjida wissi.fr/blog/analytics… #measure #analytics

Amazing job!!! 👏🏼

If (when?) this place crashes and burns, I want to say I wouldn’t be where I am today without it. Small 🧵

For those in the #measure community at Measure Slack (join.measure.chat), please know that we are working on building a dedicated Mastodon instance for us. It will be a safe & productive space and will guarantee you a rich Local timeline in the service. More details soon!

I'm grateful that @[email protected] had the foresight to start Measure Slack years ago, so we've had a growing and perfect forum for analysts and digital marketers. Join us at join.measure.chat

I really wanted to write something flippant in case it was my last tweet. But I realized… I owe my job, my spouse, my closest friends and the literal existence of my son to Twitter. If that’s not impact, I don’t know what is.

Dear Alaska Airlines what exactly is the purpose of this email? I’m well aware our travel was (extensively) delayed. Why send me an apology email, if there’s no offer to make it right somehow? Miles, voucher, something? Feels like a complete waste of effort. cc @[email protected]

It was a pleasure joining Lea Pica 🏳️‍🌈🇺🇦🌿 on the Present Beyond Measure Podcast, and talk all kinds of nerdy about Google Looker Studio. #measure #analytics #lookerstudio #datastudio #googleanalytics leapica.com/blog-podcast-0…

Seriously, Chipotle ? This is your idea of customer service?? Deliveries that never show up, and a chat bot puts you through an endless loop, then refuses to ever put you through to an actual agent? Literally just keeps terminating the chat. #WTF