While most measures of delight focus on a total experience, the Kano method is particularly useful for identifying delightful product features. measuringu.com/measure-delight

When selecting which #UXresearch method to use, consider (1) the primary research goal and (2) the resources needed to implement the method. measuringu.com/4-ways-to-pick…

#UX is a mix of qualitative and quantitative methods. Here are five ways to get comfortable with using quantitative methods. bit.ly/40tfiTa

In Search of a Tech-Savvy Measure for #UXResearch. measuringu.com/in-search-of-t…

Making a decision about statistical significance is just the first step toward understanding the practical significance of your findings. measuringu.com/from-statistic…

Abelson’s eight laws include “Overconfidence abhors uncertainty,” “Don’t talk Greek if you don’t know the English translation,” and “You can’t see the dust if you don’t move the couch.” What in the world was he talking about? measuringu.com/abelsons-laws/

We ran two studies (with 1749 participants across 18 products) to determine the best method for constructing NPS confidence intervals. We recommend the adjusted-Wald method. measuringu.com/nps-three-conf…

Website Problem Metric 1: Clicks on non-clickable elements. measuringu.com/website-proble…

5 Old-School Research Books Still Worth the Read. measuringu.com/oldschool-book…

Does including images in an open card sort have any effect on how participants assign products to categories? measuringu.com/do-images-chan…

The gap between what you want to measure and what you actually get due to bias and response variability is the basis of measurement error in surveys. measuringu.com/four-types-of-…

Is it OK to edit the wording of standardized #UX questions? You might be surprised. bit.ly/4feFQ0j

Of three approaches to assessing tech savviness (quizzing what people know, asking what people are comfortable doing, and how they self-assess their tech savviness), which is the most promising? measuringu.com/refining-tech-…

Should passive voice always be avoided when writing #survey questions? Probably, but the decision between active and passive voice is not always straightforward. measuringu.com/clearer-questi…

Our review of eight topics in rating scale research covers the left-side bias, acquiescence bias, extreme endpoint wording, grids, face emojis, sliders, stars, and negative numbers. measuringu.com/rating-scale-b…

The history of applied statistics and the design of experiments has strong roots in methods developed almost a hundred years ago to improve agricultural experimentation. measuringu.com/latin-and-grec…

Pros and Cons of Requiring #Survey Responses. measuringu.com/requiring-resp…

The P in SUPR-Q stands for percentile. Percentiles make raw data easier to interpret—it’s the same thing pediatricians use to describe the weight and height of babies. measuringu.com/10-things-supr…

Eight studies that demonstrated the effectiveness of #usability testing. measuringu.com/testing-effect…

From efficiency to psychological impact, there are several good reasons to convert standard rating scales to a common 0–100-point scale. Here’s how. measuringu.com/converting-sca…